EPISODE · Sep 18, 2025 · 8 MIN
Branding in Mergers & Acquisitions.
from Marketing and Strategy Unlocked · host Nicolas Kfuri
M&A success isn’t just about financial synergy — it’s about brand strategy.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how companies like Disney + Pixar, Microsoft + LinkedIn, and Unilever + Ben & Jerry’s got branding right — and why AOL + Time Warner is still studied as a cautionary tale.You’ll learn a step-by-step framework to evaluate brand equity, choose the right architecture, align culture, and communicate clearly in M&A.Next up: Employer Branding — how to win the war for talent with a compelling brand story.
What this episode covers
M&A success isn’t just about financial synergy — it’s about brand strategy.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how companies like Disney + Pixar, Microsoft + LinkedIn, and Unilever + Ben & Jerry’s got branding right — and why AOL + Time Warner is still studied as a cautionary tale.You’ll learn a step-by-step framework to evaluate brand equity, choose the right architecture, align culture, and communicate clearly in M&A.Next up: Employer Branding — how to win the war for talent with a compelling brand story.
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Branding in Mergers & Acquisitions.
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