Branding Isn’t a Moodboard, It’s a Movement

This week, we’re joined by the creative brain behind MiMo’s entire brand identity: Gracie of The Frog Studio. The woman responsible for the asterisk tattoo permanently living on all three of our bodies now. Casual.We talk about what branding actually is and why prioritizing strategy and creativity matters more than ever in a world where everything is starting to look the same.We also get into one of Gracie’s hottest takes: if you’re relying on AI for creativity, you’ve already missed the mark.If your business feels visually meh, disconnected, forgettable, or unclear… this episode is for you.