Branding Like a Blue Hedgehog!

What this episode covers

On episode #109 of the Rethink Marketing Podcast, Eric and Colin are joined by two experts in sonic branding (Mia Carruthers and Adam Pleiman of Gwynne Sound) to talk about ways that audio can be used to enhance, reinforce, and protect brands.  “Sonic branding” is the strategic use of audio elements to build and reinforce brand elements.  It goes way beyond jingles and license-free music beds!  So what do brand leaders, business owners, and brand marketers need to know about leveraging audio assets?  You’ll hear the highs and lows of sonic branding right here!You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.Let us know what you're rethinking by emailing us at: [email protected].  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

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