Branding on Both Sides of the Counter w/ Jason Gough

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk with Jason Gough, a 25-year marketing veteran who went from supplements and nutraceuticals to stone, surfaces, and seriously big kitchens. After decades in traditional B2C products, Jason now leads marketing for Bedrock Quartz, navigating the unique challenge of serving both homeowners and custom home builders. Bedrock lives in that space where B2C retail, B2B relationships, and big-ticket decisions all collide—and Jason’s job is to keep the brand clear, consistent, and growing across every channel. They dig into what changes (and what doesn’t) when you switch industries, how to brand for multiple audiences without losing your core, and why listening to customers beats guessing every time. In our conversation, you’ll hear: How Jason went from “this tastes terrible but it works” supplements to high-end stone and surfaces—and what carried over from one industry to the other in terms of branding, positioning, and trust. How Jason uses research and real customer conversations to compare internal assumptions with external reality—and what happens when those two don’t match. Why Bedrock still invests in traditional media (like billboards) alongside digital and social, and how they think about ROI and brand presence across both worlds. How marketing and sales collaboration shows up in the field, and why being out with the reps and in the showrooms matters more than just reading reports. It’s a sharp, funny, practical conversation for anyone trying to grow a brand that has more than one audience—and more than one way to win.