Branding Post-Coup Thailand with Petra Desatova

from The Nordic Asia Podcast · host NIAS and its academic partners

In the third episode of The Nordic Asia podcast, Petra Desatova joins Duncan McCargo to discuss nation branding in the context of post-coup Thailand. Often perceived as a superficial approach to national reputation management, nation branding has so far avoided the much-needed scrutiny from political scientists. Petra Desatova and Duncan McCargo delve deep beyond the seemingly superficial nature of nation branding to reveal a fascinating world of politics, legitimacy and elite interests that underlined many of Thailand’s post-coup nation-branding campaigns.

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This episode is 30 minutes long.

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This episode was published on May 4, 2020.

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