EPISODE · May 13, 2026 · 20 MIN
Branding that Gets Into Your Head, with Taryn Schroder
from The Live Local Marketing Podcast · host Billy of Live Local Marketing
We get it, your business is special, your brand is your baby, and you could never give it up to anyone. So here you are, doing all of the blog posts, making all of the content, appearing in all of the podcasts, workshops, and more...honestly, just writing that out stresses me out. What I think your business needs is someone like Taryn to get into your head and help you focus on scaling, not everyday things. In this episode, I sit down with Taryn Schroder, MBA, founder of Taryn Layne Design, visual brand designer, and one of those rare people who blends real creative talent with actual business strategy. She holds an MBA and Certificate in Marketing from NC State, spent years leading creative initiatives at the NC Chamber, and now works with small and mid-sized business owners to build branding that does more than just look good.We dig into why so many local business owners settle for generic branding, what it actually means to have a visual identity that reflects who you are and who you serve, and how your brand either builds trust before you ever speak to a prospect or quietly works against you.If you've ever thought that you can't possibly hand off your brand part of your business, then wondered why you just can't scale...this one's for you.In this episode:-Why logos and branding are not the same thing-How your visual identity communicates before you ever say a word-The biggest branding mistakes small business owners make-What a brand refresh actually looks like and when you need one-How good design supports your marketing without requiring a massive budgetConnect with Taryn on LinkedIn: https://www.linkedin.com/in/tarynschroder/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#SmallBusinessMarketing #BrandingForSmallBusiness #VisualBranding #WarmMarketing #LiveLocalPodcast #LocalBusinessGrowth #BrandDesign #MarketingStrategy #Entrepreneur #ReferralMarketing @PodMatch_com
What this episode covers
We get it, your business is special, your brand is your baby, and you could never give it up to anyone. So here you are, doing all of the blog posts, making all of the content, appearing in all of the podcasts, workshops, and more...honestly, just writing that out stresses me out. What I think your business needs is someone like Taryn to get into your head and help you focus on scaling, not everyday things. In this episode, I sit down with Taryn Schroder, MBA, founder of Taryn Layne Design, visual brand designer, and one of those rare people who blends real creative talent with actual business strategy. She holds an MBA and Certificate in Marketing from NC State, spent years leading creative initiatives at the NC Chamber, and now works with small and mid-sized business owners to build branding that does more than just look good.We dig into why so many local business owners settle for generic branding, what it actually means to have a visual identity that reflects who you are and who you serve, and how your brand either builds trust before you ever speak to a prospect or quietly works against you.If you've ever thought that you can't possibly hand off your brand part of your business, then wondered why you just can't scale...this one's for you.In this episode:-Why logos and branding are not the same thing-How your visual identity communicates before you ever say a word-The biggest branding mistakes small business owners make-What a brand refresh actually looks like and when you need one-How good design supports your marketing without requiring a massive budgetConnect with Taryn on LinkedIn: https://www.linkedin.com/in/tarynschroder/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#SmallBusinessMarketing #BrandingForSmallBusiness #VisualBranding #WarmMarketing #LiveLocalPodcast #LocalBusinessGrowth #BrandDesign #MarketingStrategy #Entrepreneur #ReferralMarketing @PodMatch_com
NOW PLAYING
Branding that Gets Into Your Head, with Taryn Schroder
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.