The Live Local Marketing Podcast

What happens when a landlord kicks you out, copies your business, and leaves you scrambling? For Kevin ONeil, that loss became the move that helped him 10X a business that is thriving today and leaving you lessons to learn.In this episode of the Live Local Marketing Podcast, Kevin ONeil shares his journey as a full-time entrepreneur building and operating multiple businesses, including water adventures, boat rentals, jet ski rentals, car rentals, Christmas lights, education, events, podcasting, and personal branding.Kevin breaks down how he thinks about scaling local service businesses, building systems, using data across multiple companies, creating authority through personal branding, and shifting from gut-feeling decisions to real-time business intelligence. He also shares why reviews, testimonials, leadership, and mindset are critical for entrepreneurs who want to grow beyond day-to-day operations.Key topics covered:-How a major business loss turned into a 10X revenue opportunity-Why personal branding matters for local business owners-Scaling multiple businesses with repeatable systems-How Kevin delegates marketing, sales, HR, and operations-The role of CRMs, automation, booking software, GA4, and data hubs-Why Google Ads may be losing some of its moat-How social, organic content, and top-of-funnel marketing are evolving-Why reviews and testimonials are a digital referral engine-Advice for entrepreneurs struggling with confidence-The mindset shift from “want to” to “must do”Timestamps / Chapters:00:00 Intro01:07 Kevin ONeil’s background01:41 A loss that became a major win04:47 Kevin’s favorite marketing strategy right now07:13 Managing multiple businesses without doing everything yourself09:48 Using the same frameworks across different companies11:47 Building authority through personal branding14:55 What “useful data” means in business18:33 Marketing strategies that are changing or losing ROI20:53 The role of testimonials and reviews23:00 Advice for new entrepreneurs27:33 Kevin’s businesses, book, and where to find him28:42 Book exchange and closing thoughtsConnect with Kevin ONeil:Website: https://destinywateradventures.com/Get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses#KevinONeil #LocalBusinessMarketing #EntrepreneurPodcast #PersonalBranding #SmallBusinessGrowth

Pretty okay marketing isn’t cutting it anymore. I am sure by now you have seen the AI-created, cartoon-style posts, the bots in your chat saying that someone loves what you are doing and thought you should connect, and all of the other click then spray style marketing...Rachel has some better ideas for you to try.In this episode of the Live Local Marketing Podcast, Rachel Allen breaks down why businesses need to stop sounding like everyone else and start creating marketing that feels human, specific, values-driven, and actually worth paying attention to.Rachel Allen, listed as the founder of Writing for Profits, brings deep experience in copywriting, marketing strategy, and human-centered business growth. In the episode, she shares how she built a marketing business after unexpectedly starting out as a freelancer in Hong Kong, how she worked with clients across 21 countries, and why ethical alignment matters just as much as revenue.Rachel also explains why “make it weird” is one of the most powerful marketing strategies right now, how to use AI without losing your creative voice, why more content is not always better, and how useful data includes both numbers and human feedback. From brand values to client interviews, local influencers, and relationship marketing, this conversation is packed with practical advice for entrepreneurs who want marketing that actually connects.Key topics covered:-Why “pretty okay” marketing no longer works-How Rachel accidentally built an international marketing business-Why she fired a five-figure client who was not values-aligned-How to make marketing more creative without being random-Using AI as a tool without sounding robotic-Why businesses do not always need to create more content-How to find the real values behind a brand-Why useful data includes both numbers and human feedback-How client interviews can reveal stronger marketing insights-Why relationship marketing beats broadcast marketing-How local influencers can create quiet, sustainable profit-Rachel’s advice for entrepreneurs building confidenceTimestamps:00:00 Intro00:27 Rachel Allen’s background and marketing experience01:26 Turning a loss into a win02:00 Firing a five-figure client over values02:31 Building a business while living internationally03:47 Why “make it weird” is working in marketing04:15 AI, creativity, and avoiding boring content05:01 Finding the human reason behind a business05:48 Scaling down from an agency model06:57 Helping client teams execute better marketing07:38 Why more content is not always better08:44 Finding real brand values09:26 How Rachel spots hidden issues in a business10:00 When Rachel turns down clients10:43 Why 90 days gives you useful data11:20 What “useful data” really means12:05 Qualitative data vs. quantitative data13:05 Using interviews to collect better customer insights14:16 Why broadcast marketing is outdated15:30 How to use local influencers effectively16:38 Rachel’s entrepreneur pep talk17:48 How to connect with Rachel Allen18:35 Closing thoughtsConnect with Rachel Allen:LinkedIn: https://www.linkedin.com/in/rachelallenwrites/Website: https://www.boltfromthebluecopywriting.com/Get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses

What if the biggest risk in your business is not taking enough risk? Steve brings us his business wisdom that teaches us the right mindset, strategy, and hacks to help our business that have worked for him over the years...and it will work for you as well. In this episode of the Live Local Marketing Podcast, Steven Anderson, author of The Bezos Letters, shares how business owners can think differently about growth, experimentation, customer obsession, AI, marketing, and strategic risk. Drawing from decades of experience in insurance, technology, consulting, and business growth strategy, Steven breaks down practical lessons from Amazon’s rise and explains how smaller businesses can apply the same principles without trying to become Amazon-sized.Steven also shares a personal story about a difficult business setback that became a turning point, why personalized video emails still work, how AI can reveal patterns inside your business data, and why successful failure is a key part of long-term growth.Key topics covered:How a major loss became a turning point in Steven’s careerWhy personalized video email can outperform cold outreachHow to use AI as a thought partner, not a replacementWhy reading content out loud improves your writingHow to define your audience and stay focused on your nicheWhat “useful data” really means for business growthHow AI can help detect churn before customers leaveWhy direct mail may be making a comebackLessons from Amazon’s experimentation cultureThe difference between successful failure and careless failureHow customer obsession drives invention and growthTimestamps:00:00 Intro00:24 Steven Anderson’s background and The Bezos Letters00:54 A loss that turned into a win03:42 Favorite marketing strategy: personalized video email06:13 What Steven still does hands-on06:57 Using AI as a thought partner07:45 Why Steven reads his writing out loud08:10 Turning written content into video09:27 Branding, audience, and finding your niche12:39 What useful data means in business13:18 Using AI to detect churn15:14 What data to track for customer retention16:49 Marketing strategies Steven no longer relies on17:30 Why direct mail may work again19:22 Building confidence as a business owner20:12 “Do it now” and the power of experimentation21:10 Amazon, customer obsession, and invention22:11 Encouraging successful failures22:57 How to connect with Steven Anderson24:20 Closing thoughtsConnect with Steven Anderson:LinkedIn: https://www.linkedin.com/in/stevetn/Website: https://thebezosletters.com/YouTube: https://www.youtube.com/user/SteveAndersonVideoGet the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses

Most business owners don’t have a revenue problem; they have leaks...the slow, trickle kind that goes unnoticed until the profit lines are not strong enough to make the step up to the next level of your business. Lucky for you, in this episode, Stephanie will help you become aware of your leaks, to be on the lookout for them, so when it comes time to need those profits, you will be ready!In this episode of the Live Local Business Podcast, Stephanie Smith, Financial Strategist and owner of New Light Financial Solutions, breaks down how business owners can better understand their numbers, avoid costly mistakes, and use simple financial systems to make smarter decisions.Stephanie shares how she and her husband built their business around bookkeeping and CFO advisory services, why financial clarity matters for small businesses, and how YouTube tutorials became one of their strongest marketing tools. She also opens up about early business mistakes, rebranding, values-based branding, community relationships, networking, follow-up challenges, and the hidden costs business owners often overlook, including credit card processing fees.Key topics covered:-How Stephanie helps business owners gain financial clarity-Why bookkeeping and CFO advisory services should be simple-The expensive “shiny object” mistake she made early in business-How New Light Financial Solutions got its name and brand direction-Why Zoho Books tutorials became a major lead source-The marketing strategy that brought in most of her clients-Why Facebook ads did not work for their higher-end advisory offer-How volunteering and community relationships created referrals-The importance of follow-up systems and networking-What business owners should know about payment processing feesTimestamps:00:00 Intro00:23 Stephanie Smith’s background and New Light Financial Solutions01:07 What Stephanie loves most about financial work02:20 Solving financial problems like a detective02:43 Working with her husband in business03:35 Early business mistakes and shiny object syndrome05:04 How that experience changed their decision-making06:21 Rebranding from AIO Bookkeeping to New Light Financial Solutions07:31 Values-based branding and choosing brand colors09:04 Marketing strategies that worked09:19 Using YouTube tutorials to attract clients10:35 Marketing that did not work11:29 Building community relationships and referrals12:42 Follow-up challenges and CRM systems13:43 Boring but effective business growth habits14:32 How Stephanie creates Zoho Books tutorial content16:29 What Stephanie hates paying for as a financial strategist17:33 Payment processing fees and business costs19:41 How to connect with Stephanie20:45 Closing thoughtsConnect with Stephanie Smith:LinkedIn: https://www.linkedin.com/in/stephanienorcellosmith/Website: newlightfs.comYouTube: https://www.youtube.com/channel/UCTxTC6LbTrUbOAF1kjLBtqGet the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses

Most businesses think branding means logos, websites, and bullet points. However, I enjoyed Tom's intellectual approach to marketing as we took a deep dive into the psychology and methodology of what works and why. Get inspired today by tuning into Tom's marketing knowledge!Tom Silva says real branding is what your customer experiences before, during, and after the sale and that is where the real conversion happens.In this episode of the Live Local Marketing Podcast, Tom Silva, B2B branding expert and founder of Silva Brand, breaks down how companies can stop selling “widgets” and start building memorable, strategic brand experiences. Tom shares how his creative background in film, writing, music, and storytelling shaped his approach to branding, and why B2B companies need to think far beyond features and benefits.Tom also explains his Brand Cascade model, how customer perception shapes brand strategy, why authentic video still matters, and how AI can improve marketing when it is powered by rich customer data instead of lazy prompts. He also shares practical insights on confidence, vision, customer psychology, and the purchase formula that helps people decide to buy.Key topics covered:-Tom Silva’s first big win as an entrepreneur-The shift from freelancer to real business owner-Why creativity and storytelling matter in B2B branding-How the Brand Cascade helps unpack customer experience-Why “boring” businesses still need emotional brand strategy-The role of video in modern marketing-Why authenticity beats overproduced content-How to use qualitative and quantitative data in branding-Why AI needs rich inputs to create useful marketing output-How vision and mission build business confidence-The purchase formula: drivers, enhancers, de-riskers, and amplifiersWhy the “unboxing experience” applies to more than physical productsTimestamps:00:00 Intro to Tom Silva00:30 Tom’s background and Silva Brand01:10 Tom’s first win as an entrepreneur01:21 Building a self-sustaining business02:06 Tom’s first major hire03:18 Tom’s best entrepreneurial habit03:27 Creativity, art, and branding04:49 Film, music, fiction writing, and storytelling05:42 Tom’s favorite marketing strategy05:50 The Brand Cascade explained06:26 How customers experience a brand08:19 Where Tom gets marketing inspiration09:40 Why buying behavior is often subconscious10:34 How businesses should approach video marketing10:50 Why authenticity matters more than production quality13:36 When a client’s brand perception is wrong13:59 Using customer data to reveal brand reality15:02 Moving beyond features and benefits16:20 How AI fits into branding and marketing16:54 Why AI needs rich inputs18:42 Building AI skills and certifications20:31 Building confidence through vision and mission23:04 What Silva Brand does24:44 The power of the unboxing experience26:21 Tom’s purchase formula28:34 Branding that drives the close29:27 Where to find Tom SilvaConnect with Tom Silva:Website: https://www.silvabrand.com/LinkedIn: https://www.linkedin.com/in/tomvsilva/Get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses#TomSilva #B2BBranding #BrandStrategy #CustomerExperience #AIMarketing

Are you building a business that works for you or one that you work for? I have been following Maria for a long time now, attending her workshops, hearing her speak, and I have always loved her energy, her human approach to business, and she gives away some of her coaching gold in this episode that you can't miss.In this episode of the Live Local Marketing Podcast, business coach Maria Medina shares how entrepreneurs can avoid burnout, identify the right clients, price their services with confidence, and build a business around the life they actually want.Maria brings 15 years of experience across marketing, business ownership, coaching, consulting, courses, and speaking. Originally from Colombia, with experience living in Egypt, Spain, the UK, and South Florida, she offers a practical and globally informed perspective on what it really takes to start, grow, and sustain a business.Maria shares lessons from buying and running her first business—a print shop—before launching The Coaching Network. She explains why not every client is your client, how to use market research to understand your ideal audience, how to analyze what is working in your business, and why AI should enhance your work rather than replace human connection.Key topics covered:-Maria Medina’s first business win as an entrepreneur-What she learned from buying and running a print shop-Why reflection is one of the most powerful business habits-How to identify your ideal client-Why saying yes to every client can hurt your business-How to price coaching, services, and offers-Why there is no “bad marketing” when you understand your audience-How to use data, feedback, and lead forms to improve marketing-Why AI should assist your content, not fully replace your voice-How to avoid burnout by building your own version of success-Maria’s work with entrepreneurs, marketing professionals, and ADHDersTimestamps:00:00 Intro to Maria Medina00:46 Maria’s background and coaching work01:24 Maria’s first win as an entrepreneur01:36 Buying and running a print shop03:22 Learning through trial, burnout, and business ownership04:12 Maria’s best business habit04:56 Reflecting on wins and mistakes06:56 A marketing truth every business owner should know07:14 Why not every client is your client08:00 How to identify your perfect client09:34 What Maria keeps hands-on vs. delegates10:58 Using AI to assist, not replace, content creation11:56 How to price services and understand value13:48 How Maria priced her coaching business15:47 Marketing strategies and knowing your audience17:44 Tracking marketing data that actually matters19:13 Avoiding burnout as an entrepreneur20:27 Why AI will not replace human connection21:44 Maria’s business and how to work with her22:49 Where to connect with Maria23:07 Final outroConnect with Maria Medina:LinkedIn: https://www.linkedin.com/in/mariamedinacoach/Website: https://thecoachingnetwork.com/Contact: [email protected] the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses#MariaMedina #BusinessCoach #SmallBusinessMarketing #EntrepreneurPodcast #BusinessCoaching

I am sure you are hearing this advice from experts across social platforms as well: AI can transform your business, but only if you know where humans still matter. And Ken is running his business like a well-oiled machine, so if you want to go from hearing about it to someone actually doing it, I recommend you tune into this episode. In this episode of the Live Local Marketing Podcast, entrepreneur, bestselling author, and founder Ken Cox shares how business owners can use AI, automation, outreach, and systems without losing the relationship-building that actually drives trust and sales.Ken talks about his first entrepreneurial win at 19, using cold outreach through the Yellow Pages to land corporate video work. He also breaks down how his approach has evolved into LinkedIn and Instagram outreach, why high-ticket sales still require real relationships, and how businesses should think about AI as a partner instead of a shortcut.The conversation also covers Ken’s work with Primary.net, private AI systems, automation, SOPs, AI auditors, burnout prevention, and why entrepreneurs need to stay inside their passion areas if they want to compete in the AI era.Key topics covered:-Ken Cox’s first entrepreneurial win at 19-Why “smile and dial” still applies to modern outreach-How to use LinkedIn and Instagram for soft outreach-Why high-ticket offers require relationship building-The importance of self-care for entrepreneurs-Why business owners should keep marketing knowledge in-house-How Ken uses AI, automation, and SOPs inside his companies-How startups can use AI without overcomplicating infrastructure-Why human trust still matters in an AI-driven world-How Ken prevents burnout for himself and his teamTimestamps:00:00 Intro to Ken Cox00:23 Ken’s background and Primary.net00:57 Ken’s first entrepreneurial win01:12 Cold outreach through the Yellow Pages02:49 Why persistence matters in outreach03:14 Modern cold outreach on LinkedIn and Instagram04:00 Why high-ticket sales need relationships05:00 Ken’s best habit as an entrepreneur05:32 Self-care, mindset, and leadership07:02 The marketing truth more business owners need to know08:36 Ken’s team size and business structure09:26 Systematic, methodical, and consistent operations10:34 Using AI as a partner, not just prompts11:14 Private AI systems, agents, and kill switches13:10 Where businesses should start delegating to AI14:44 Why major deals still need face-to-face trust15:47 Private AI implementation and AI confidence coaching17:12 When startups are ready for AI support18:15 How startups can launch lean with AI tools18:51 Why passion matters more in the AI era20:07 Marketing strategies Ken no longer relies on21:18 Why every lead has long-term value22:40 Balancing technology and humanity24:08 Preventing burnout as a leader26:05 Ken’s personal habits for staying clear26:48 Where to find Ken Cox27:54 Final outroConnect with Ken Cox:Website: https://kencox.com/AI Business: https://primary.net/YouTube: https://www.youtube.com/@UCil8vfD9b0DGCCMWxG_gN7A LinkedIn: https://linkedin.com/in/kencoxAnd if you love the Live Local approach to marketing, get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses#KenCox #AIForBusiness #BusinessAutomation #EntrepreneurPodcast #SmallBusinessMarketing

What happens when you get fired at 63, nearly broke, and no one wants to hire you? But don't worry about David, by 69 he becomes a millionaire in this story...tune in to hear how!David Nassief turned that moment into a thriving B2B business, built nearly decade-long client relationships, and created the One-Page Wealth Compass to help entrepreneurs build wealth outside their business.In this episode of the Live Local Business Owners podcast, David shares how he rebuilt his career after being fired from an 18-year corporate job, why his “boring” specialty insurance business became highly successful, and how old-school relationship marketing helped him keep clients even when competitors tried to steal them.David also breaks down why business owners should not rely on their company as their only retirement plan, how he went from nearly broke at 63 to financial freedom by 69, and why a simple one-page system can help entrepreneurs stay focused on what actually works.Key topics covered:-How David built a successful B2B specialty insurance business-Why client retention starts with trust, service, and showing up-The power of in-person visits, weekly emails, and monthly postcards-What David learned from getting rejected in his first year-Why he avoids phone cold calling and focuses on local relationships-How he created the One-Page Wealth Compass-Why entrepreneurs need a wealth-building plan outside their business-Why simple systems can create a major competitive advantageTimestamps:00:00 Intro to the Live Local Business Owners podcast00:19 David Nassief’s B2B specialty insurance business00:54 Why David loves working with his clients02:08 How David keeps clients for nearly 10 years03:19 Getting fired at 63 and starting over05:00 Learning from rejection and improving the pitch05:39 Why entrepreneurs need more than one financial basket07:30 David’s book, OnePage Wealth Compass08:02 The marketing strategy that works for David09:11 Why David does not use phone cold calling09:39 Monthly postcards and old-school marketing10:23 Building a client community through trust11:17 Answering client calls and protecting relationships12:01 Why competitors struggle to steal David’s clients13:02 Why networking groups do not fit his niche13:50 The one-page agency compass15:20 Subscriptions and business expenses16:20 Bringing his son into the business17:27 Where to find David Nassief18:27 Final takeawaysConnect with David Nassief:Website: https://onepagewealthcompass.com/Get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses#DavidNassief #OnePageWealthCompass #ClientRetention #SmallBusinessMarketing #EntrepreneurFinance

Wait, Gary you are building your business on newsletters and sponsorships? In this world of marketing, where we are getting Shorts, Reels, Watch Time analytics, big production movie-like videos...Gary is niching down, finding a classic way to grow an audience, build a business, and make a solid living. And I find it to be quite fascinating, so tune in and hear more.In this episode of the Live Local Marketing Podcast, Billy sits down with Gary Pageau, a marketing communications expert with experience in marketing research, media relations, publishing, social media, and editorial strategy. Gary shares how relationship-based marketing, niche communities, newsletters, sponsorships, and audience trust can become powerful business drivers when done with patience and clarity.Gary explains how his work in the photo imaging industry grew from a Facebook group into a newsletter, podcast, live events, and consulting business. He breaks down why sponsorships are not always about clicks, how to know when a sponsor is the right fit, why most businesses should not try to be everywhere on social media, and how narrowing your audience can actually create stronger opportunities.This conversation is especially valuable for entrepreneurs, service providers, marketers, community builders, and small business owners who want to build authority without chasing every trend.Key topics covered:-Turning a business loss into a relationship-building opportunity-Why sponsorships are about trust, not just clicks-How Gary uses an informal advisory board to guide decisions-The difference between cold, warm, and relationship-based marketing-Why newsletters still work when they serve a clear audience-Why Gary stopped over-prioritizing social media-How to choose the right platforms instead of trying to be everywhereTimestamps / Chapters:00:00 Intro00:21 Gary Pageau’s background00:57 Turning a loss into a win02:37 Can a failed sponsor become a client?03:12 How Gary sets goals03:22 Building around community feedback04:30 Creating an informal advisory board06:12 Cold marketing vs. warm marketing06:33 How the newsletter started06:55 Building the basics: media kit, rates, and offers07:38 Using AI as a business assistant08:12 Newsletter visibility and open rates08:40 Why sponsorships can take years to sell09:54 Marketing strategies Gary stopped using10:16 Why social media became less important11:35 Choosing only the platforms that matter11:55 Branding and sponsor fit12:48 Why not every “industry-related” offer fits the audience13:45 Understanding the audience inside a niche14:40 Cross-pollinating ideas across photography businesses15:44 Finding the right niche without being everything to everyone16:43 Best marketing advice Gary has received17:20 Don’t abandon your existing market to chase a new one18:57 Confidence in niching down19:54 How Gary’s newsletter became the core business21:33 Being okay with failure without planning to fail23:22 Gary’s business, newsletter, podcast, and events24:33 Final thoughtsConnect with Gary Pageau:LinkedIn: https://www.linkedin.com/in/garypageau/Website: https://dot.cards/garypageauGet the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/coursesGary Pageau, newsletter marketing, relationship marketing, sponsorship marketing, niche marketing, warm marketing, business networking, community building, small business marketing, marketing communications#GaryPageau #NewsletterMarketing #RelationshipMarketing #NicheMarketing #SmallBusinessMarketing

Liz and I meshed on many topics in this conversation, such as how to properly add personal touches to connections so you are not just going through the motions, consistency, and even how to do video in a way that makes connections and is not just another thing to check off your to-do list. As a business owner, your time is precious, so let's do the things that work and stop wasting precious time. In this full episode of the Live Local Marketing Podcast, business coach Liz Wolfe shares how entrepreneurs can get unstuck, build consistency, improve their messaging, and grow a more abundant business. Liz talks about her early entrepreneurial lessons from growing up on a sheep farm, the power of “priority management” over time management, and why the fastest path to cash should guide your daily business decisions.She also breaks down why personal connection still matters in a world full of content, how many business owners give up too soon after only a few follow-ups, and why video marketing does not have to be perfect to be effective. The conversation also covers branding, using AI without losing authenticity, and overcoming imposter syndrome by focusing less on yourself and more on solving your client’s problem.Key topics covered:-Liz Wolfe’s first entrepreneurial win growing up on a sheep farm-Why consistency is one of the most important business habits-Priority management vs. time management-How to identify the fastest path to cash-Why networking and one-on-one conversations still matter-The importance of follow-up and repeated personal touches-How to approach video marketing with confidence-Why authenticity often beats over-polished content-Building a brand through practice, feedback, and real conversations-Using AI for ideas, research, and business content without losing your voice-Overcoming imposter syndrome as an entrepreneurChapters:00:00 Intro00:24 Meet Liz Wolfe01:04 Liz’s first entrepreneurial win03:59 The power of consistency05:02 Priority management vs. time management05:30 Finding the fastest path to cash06:23 Testing strategies and getting outside perspective07:12 Networking and one-on-one communication08:25 Why follow-up matters09:00 Content as the modern business card10:18 Video marketing advice for business owners11:45 AI video, authenticity, and personal connection12:56 Why vulnerability connects with people13:23 Branding, niching, and finding your message15:05 Practicing your pitch with real people16:02 Liz’s favorite uses of AI18:38 Confidence and imposter syndrome20:44 How to connect with Liz Wolfe22:06 Closing thoughtsConnect with Liz Wolfe:LinkedIn: https://www.linkedin.com/in/lizwolfecoach/Website: https://lizwolfecoaching.com/YouTube: https://www.youtube.com/channel/UCiZPlPh6fqV3siD2vu6VZAGet the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/coursesLiz Wolfe, business coach, business coaching, entrepreneurship, get unstuck in business, fastest path to cash, priority management, networking for entrepreneurs, video marketing for business owners, AI for business, imposter syndrome#LizWolfe #BusinessCoaching #Entrepreneurship #VideoMarketing #LiveLocalMarketing

What if the thing that makes you different is actually your biggest business advantage? Let's shift your mindset today while we meet a savvy entrepreneur who found ways to embrace his blindness and build his business around it. If you are like me and can barely keep up with the daily activities, this was a fascinating conversation with someone who not only keeps up but has to creatively adjust to succeed with his gift. In this full episode, Maxwell Ivey , known as The Blind Blogger, shares how resilience, accessibility, storytelling, and relationship-building shaped his journey as an entrepreneur.Maxwell talks about losing his family carnival business after his father’s passing, teaching himself HTML as a blind entrepreneur, building a brand through honest storytelling, and why accessibility is not just about compliance; it is a real business opportunity.We also discuss podcasting as a relationship-building tool, why many AI and content platforms still fail accessibility users, what podcast data actually matters, and how entrepreneurs can build confidence by reframing adversity.Key topics covered:-How Maxwell turned a major loss into a business breakthrough-Learning HTML and building websites as a blind entrepreneur-Why accessibility creates business opportunities-Podcasting as a relationship-building strategy-The problem with inaccessible AI and streaming tools-How to use your personal story as part of your brand-What podcast metrics are actually useful-Why self-publishing was not the best ROI for Maxwell-Building confidence through resilience and lived experienceTimestamps / Chapters:00:00 Intro and Maxwell Ivey’s background00:54 A loss that became a win01:58 Learning HTML as The Blind Blogger04:06 Podcasting as a marketing and relationship strategy06:40 “If you don’t ask, they can’t say yes”07:54 What Maxwell still does hands-on in his podcast10:11 Accessibility problems in SaaS, AI, and content tools11:39 Why Maxwell chose not to edit his podcast13:15 Building accessibility into startups early13:51 Using your story as part of your brand16:24 Finding the lessons inside your own experiences18:22 What “useful data” means for podcasters21:48 A strategy Maxwell stopped doing because of ROI22:46 The real cost of self-publishing25:27 Confidence, resilience, and getting back up28:15 Maxwell’s podcast, business, and how to connectConnect with Maxwell Ivey:YouTube: https://www.youtube.com/maxwelliveyLinkedIn: https://www.linkedin.com/in/maxwelliveyWebsite: https://theaccessibilityadvantage.com/Want to grow stronger local relationships and build better business conversations?Get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/coursesMaxwell Ivey, The Blind Blogger, accessibility advantage, digital accessibility, accessibility in business, podcast marketing strategy, brand storytelling, entrepreneur resilience, inclusive business, AI accessibility#MaxwellIvey #TheBlindBlogger #Accessibility #PodcastMarketing #InclusiveBusiness

The business of finance is not an easy place to build your niche, there is saturation of licensed professionals, competition, and of course, the challenge of building trust enough to grow a client base. However, when you meet Gabe and hear his brilliant referral marketing strategies, his contagious positive attitude, you will learn why he is so successful...and how it can help your business as well.Discover how Pastor Gabe Self integrates a "money ministry" approach into financial services by combining education, trust, and authentic human connection. In this video, Gabe shares his unique referral marketing strategies, including his signature candy goodie bags and refrigerator magnets, that help scale his business without relying on cold leads. Learn actionable insights on disciplined calendar management, the psychological "downshifting" required to manage multiple professional roles, and why maintaining a consistent personal brand both on and offline is the ultimate key to gaining client trust in wealth managementThe Conversation in review: 00:00 - Introduction to Gabe and his "money ministry".01:36 - Gabe's daily routine and the importance of living by a calendar.04:46 - Managing the stress of shifting between different professional and personal "hats".06:51 - Defining the perfect client: someone eager to learn and protect their family.09:50 - Gabe’s background and how he integrated his pastoral calling into financial services.11:53 - Creative referral marketing: Using candy goodie bags and refrigerator magnets.15:23 - Building trust and why natural referrals often replace the need for Google reviews.17:36 - Story time: Helping a single mother secure her children's future through a trust.20:00 - How to contact Gabe and the importance of being the same person on and offline.And if you want to get a hold of Gabe:https://www.linkedin.com/in/gabriel-self-3b8304306/Text to 205.617.5787#smallbusinessmarketing #financialmarkets #referralmarketing #entrepreneurship #marketingstrategy #marketingtips #financialplanning

How do top sales professionals consistently close deals, build trust, and avoid burnout?In this episode of the Live Local Marketing Podcast, we sit down with Curt Tueffert, sales strategist, marketing professor, professional speaker, author, podcast host, and founder of Peak Sales Strategy.Curt shares decades of real-world experience leading sales teams, training organizations, teaching at the university level, and helping businesses increase revenue through smarter sales and marketing strategies.We dive into:1. Professional Background and Introduction: The interview begins with a background on the guest's career as a professional speaker, professor, author, and VP of sales development. (00:01 - 00:57)2. First Entrepreneurial Win: The guest describes his first major success winning a contract with Price Waterhouse Coopers for business development sales workshops. (00:58 - 02:08)3. Effective Facilitation Techniques: Discussion on the importance of drawing people out and engaging an audience rather than just presenting material. (02:09 - 03:13)4. Budgeting and ROI for Marketing: Strategies for conducting "discovery calls" to understand a client's buying process and align their marketing message with their budget. (03:14 - 05:51)5. AI in Marketing and Sales: Best practices for using AI through prompting for data analysis and SWOT analysis, as well as warnings regarding data privacy and the future of AI advertising. (05:52 - 08:29)6. Cold and Warm Marketing Strategies: Comparison of strategies, including the use of video content for cold marketing and building trust through relationship-based warm marketing. (08:30 - 11:56)7. Video Marketing and Calls to Action: How to use video to show business processes and the importance of creating a sense of scarcity in calls to action. (11:57 - 14:50)8. Building Confidence and Mental State: Advice on parlaying wins into long-term confidence and using successful past experiences to get into the right mental "state" for sales. (14:51 - 16:10)9. The Role of Mentorship and AI Coaching: Exploring how AI is becoming a coach while acknowledging the continued need for human mentors to interpret social cues. (16:11 - 18:43)10. Avoiding Burnout and Work-Life Balance: Tips for preventing burnout through peer groups and self-reflection, and the concept of "weaving" work and life together rather than seeking a perfect balance. (18:44 - 22:19)11. Business Contact and Conclusion: Information on how to reach the guest for sales coaching and training services. (22:20 - 23:06)Whether you're an entrepreneur, marketer, sales professional, consultant, coach, or business owner, this conversation is packed with actionable insights you can implement immediately.Guest Information: Curt TueffertSales & Marketing Professor | Professional Speaker | Sales StrategistWebsite: https://peaksalesstrategy.com/LinkedIn: https://www.linkedin.com/in/curttueffert/About Live Local MarketingLive Local Marketing features conversations with entrepreneurs, marketers, business leaders, and industry experts sharing practical strategies to help businesses grow.Subscribe for weekly interviews covering:MarketingSalesAI & AutomationEntrepreneurshipBusiness GrowthLeadershipBrandingLocal Business Success#contentmarketing #smallbusinessmarketing #warmmarketing #marketingstrategy #entrepreneurship #businessgrowth #podcast #marketingtips  @PodMatch_com ​

Most business owners think podcasting is a marketing channel and according to award-winning author and podcast strategist Sara Lohse, that's exactly why most podcasts fail.In this episode of the Live Local Marketing Podcast, Sara shares how storytelling, branding, and podcast strategy can help businesses build authority, create deeper audience connections, and generate meaningful impact beyond vanity metrics.We discuss:-How getting fired led to the biggest opportunity of her career-Why podcasting is a storytelling platform first and a marketing tool second-The biggest mistakes business owners make when launching a podcast-How to build a podcast strategy that attracts the right audience-Why download numbers are often misleading-The power of personal stories in branding and thought leadershipFor all of you business owners, consultants, marketers, content creators, or podcasters, this quick-paced episode has plenty of practical insights on building a brand people actually remember.About Sara Lohse:Sara Lohse is an award-winning author, podcast strategist, storyteller, and founder of Branded Media. She helps entrepreneurs, consultants, and business leaders leverage podcasting as a strategic authority-building tool through powerful storytelling and audience engagement.Connect with Sarah:Website: https://workwithbranded.com/LinkedIn: https://www.linkedin.com/in/saralohse/Timestamps00:00 Introduction00:45 A career setback that became a major opportunity03:06 Why podcasting is Sara's favorite marketing strategy05:35 What she delegates and what she never hands off08:22 Building brands through storytelling11:30 The metrics that actually matter12:53 Creating a podcast people want to keep listening to15:05 Marketing strategies she no longer uses17:17 How to overcome podcasting fears19:35 When podcasters finally find their voice21:59 About Branded Media and how to connect with SaraConnect with Live Local MarketingSubscribe for interviews with entrepreneurs, marketers, business leaders, and local business experts sharing real-world strategies for growth.#Podcasting #PodcastStrategy #Storytelling #Branding #PersonalBranding #ContentMarketing #ThoughtLeadership #BusinessPodcast #MarketingPodcast #Entrepreneurship #SmallBusinessMarketing #BusinessGrowth #SaraLohse #BrandedMedia #AuthorityMarketing #LiveLocalMarketing

It makes complete sense when you think about it, but I never really thought about the "omnipresent" content strategy that Marie explains using video, podcasts, and blogging to build authority and trust across all social platforms.In this episode of the Live Local Podcast, we sit down with Marie Torossian, Founder of The Profit Lab, CPA, CFO-turned-business coach, speaker, trainer, and 10X Certified Coach, to talk about entrepreneurship, business growth, financial strategy, marketing, AI, sales confidence, and what it really takes to scale a service-based business.Marie shares how she landed her first client through a warm referral, why discipline and daily structure are essential for entrepreneurs, and how she uses video content, podcasting, blogging, and social media to build trust and stay visible online. She also breaks down how service-based business owners doing $750K+ in gross sales can grow toward $3M+ by improving financial literacy, building stronger systems, and using their numbers as a roadmap for growth.We also talk about AI tools for business, content creation, CRM automation, sales processes, confidence, client onboarding, and how Marie uses financial analysis to help business owners make smarter decisions and scale with clarity.Guest: Marie Torossian Founder of The Profit Lab Website: https://theprofitlab.biz/ LinkedIn: https://www.linkedin.com/in/marietorossianyour10xcpa/ In this episode:00:00 Welcome to the Live Local Podcast01:16 Marie’s first win as an entrepreneur02:55 Referrals, trust, and building long-term clients03:30 The discipline and daily habits behind business success05:47 Marie’s favorite marketing strategy07:37 Podcasting, YouTube, and content distribution08:42 CFO advisory, coaching, and financial strategy10:35 Branding and finding the right target audience12:51 Choosing the right guests and clients14:21 How Marie uses AI in her business18:06 Building confidence in sales and client conversations21:10 How to connect with Marie and The Profit LabIf you’re a service-based business owner, entrepreneur, CPA, coach, consultant, or local business leader looking to scale your business, improve profitability, build better systems, and use financial strategy to grow with confidence, this episode is for you.Subscribe to the Live Local Podcast for more conversations with entrepreneurs, business owners, marketers, local leaders, and experts sharing real strategies for business growth, marketing, leadership, AI, sales, and success.#MarieTorossian #TheProfitLab #LiveLocalPodcast #BusinessGrowth #Entrepreneurship #ServiceBusiness #BusinessCoaching #FinancialStrategy #CFOAdvisory #CPA #10XCoach #MarketingStrategy #VideoMarketing #Podcasting #AIForBusiness #SalesConfidence #SmallBusinessGrowth #BusinessSystems #ScaleYourBusiness #LocalBusiness

Most business owners have happy clients but no idea how to turn that goodwill into proof that actually closes deals.In this episode of the Live Local Business Owner Marketing Edition, Emily Chapman, owner of The Testimonial Collective, breaks down how she helps entrepreneurs capture strategic video testimonial stories that build trust and make their business the obvious choice.Emily shares how she landed her first paying customer through LinkedIn, why she traded cold outreach for warm marketing and networking, and how she "reverse engineers" a client's story to drive real conversions. We get into qualifying leads, building strategic partnerships, fighting entrepreneur isolation, and her long-term vision to scale into a multi-million dollar, systemized business. We had a chance to talk about:00:00 Introduction to the Live Local Business Owner Marketing Edition00:23 Meet Emily from The Testimonial Collective01:21 Landing the first paying customer via LinkedIn02:44 Transitioning from cold outreach to warm marketing and networking03:26 Organizing business goals: Quarterly, monthly, and weekly targets05:11 How to qualify potential leads and strategic partners06:55 Strategies for nurturing relationships and overcoming entrepreneur isolation08:44 The value of paid vs. unpaid networking and using a business coach10:15 Long-term vision: Scaling to a multi-million dollar business11:22 Building systems and the challenges of outsourcing video production12:40 Analyzing competitors and the importance of human connection14:44 The art of "reverse engineering" a client's story for better conversions15:55 The pre-production strategy: Meeting with business owners to find ideal results17:18 Five-year outlook: Hiring story producers, editors, and project managers20:02 Contact information and closing remarksThis is exactly the kind of warm, relationship-first growth I talk about all the time. Real connection beats cold pitching every time, and Emily lives it.Connect with Emily Chapman:Website: https://thetestimonialcollective.com/LinkedIn: https://www.linkedin.com/in/emily-chapman220/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#VideoTestimonials #WarmMarketing #ReferralMarketing #SmallBusinessGrowth #ClientStories #EntrepreneurTips #BusinessNetworking #SocialProof #LocalBusiness #MarketingStrategy

Email marketing is not dead. Generic marketing is.In this episode of the Live Local Marketing Podcast, we sit down with Sawsan Hamawandy, a B2B Demand Gen Leader, to talk about what actually works in modern B2B SaaS marketing, no fluff, just practical strategies, real testing, and lessons from the field.Sawsan shares how she turned low-performing group product demos into use-case-based sessions that dramatically increased registrations, why email still converts when it is segmented and tested properly, and why sales teams often hold the best insights for content, SEO, and messaging.We also talk about first-party data, customer feedback, raw and relatable B2B content, ABX campaigns, internal champions, and why marketers need to stop chasing polished perfection and start creating content that actually resonates with real people.In this episode, we cover:-Why generic product demos often fail-How use-case demos can drive better registrations and sales follow-up-Why email marketing still works when done correctly-How to segment email campaigns and A/B test subject lines-Why sales teams should influence your content strategy-First-party data vs. expensive third-party intent data-How to use customer feedback to improve marketing and product direction-Building confidence through testing, experimentation, and internal champions...and the name of her puppy, who was a behind-the-scenes part of the episode!Connect with Sawsan Hamawandy:Website: https://hownow.com/LinkedIn: https://www.linkedin.com/in/sawsan-h/Subscribe for more practical conversations with business owners, marketers, founders, and operators sharing what is working in the market right now: https://livelocalwarmmarketing.com/#B2BMarketing #SaaSMarketing #DemandGeneration #EmailMarketing #MarketingStrategy #B2BSaaS #ABM #ABX #ContentMarketing #GrowthMarketing

How do you actually market a book in a way that builds trust, reaches the right audience, and creates long-term opportunities beyond just book sales?In this episode, we sit down with Sarah Bean, Book Marketing Expert at Book Launchers, to talk about what authors, entrepreneurs, speakers, and nonfiction creators often get wrong about book marketing.Sarah shares why marketing is not the same as sales, why your personal story matters more than ever, and how authors can stop chasing vanity metrics like bestseller lists and start building a strategy that supports their bigger goals.We also talk about how AI is changing marketing, why human connection is becoming even more valuable, and how authors can promote their books even without a massive budget.In this episode, we cover:00:00 — Intro to Sarah Bean and Book Launchers01:10 — Sarah’s publishing and entertainment background03:30 — What makes a nonfiction book stand out04:45 — Why the author’s personal story is part of the marketing07:20 — Marketing vs. sales: why authors need to understand the difference08:30 — How many touchpoints it takes to build trust today09:30 — Why AI makes human storytelling more important11:00 — How Sarah works with authors and marketing teams13:30 — How to market a book on a small budget15:30 — Using your book to create speaking, business, and brand opportunities17:00 — Why chasing “bestseller” status can be the wrong goal19:00 — How to choose the right media opportunities for your book21:30 — Work-life balance, creativity, and staying grounded25:30 — How Book Launchers helps authors write, publish, and market their booksWhether you are writing your first book, self-publishing nonfiction, building your authority, or trying to use a book to grow your business, this conversation will help you think more strategically about book marketing.Connect with Sarah Bean / Book Launchers:Website: https://booklaunchers.com/LinkedIn: https://www.linkedin.com/company/book-launchersYouTube: https://www.youtube.com/@BookLaunchers @BookLaunchers  Subscribe for more conversations on warm marketing, storytelling, local business growth, referrals, visibility, and building authority without cold, pushy tactics.#BookMarketing #SelfPublishing #AuthorMarketing #BookLaunch #BookLaunchers #SarahBean #NonfictionAuthors #PublishingTips #MarketingStrategy #AuthorBranding #BookPromotion #LiveLocalMarketing

Valorie Smith went from teaching elementary school to teaching people how to find and grow their money.In this episode of the Live Local Warm Marketing Podcast, she shares how Wealth with Valor was built on courage, persistence, and genuine relationships rather than cold tactics or paid ads.We cover her morning routine of gratitude, Bible study, and reviewing finances, plus the daily 6:00 a.m. networking meeting that keeps her pipeline full. Valorie breaks down her complimentary, judge-free financial needs analysis, how she spots money clients are spending unnecessarily, and how she tailors investment strategies to real goals.You'll also hear her marketing playbook: the art of "dripping" on prospects through consistent follow-up across text, email, and LinkedIn; spending 45 minutes to an hour every morning making connections and posting; and small personal touches like appreciation and birthday cards that keep clients feeling loved. She also explains how she rebuilt a national client base from scratch after moving to South Carolina, using Zoom and DocuSign to serve people anywhere.If you are a financial professional, coach, or local business owner who wants to grow through referrals and relationships, this conversation is packed with practical ideas you can use today.Connect with Valorie:LinkedIn: https://www.linkedin.com/in/valorie-smith-6388275b/Website: https://www.wealthwithvalor.com/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#FinancialLiteracy #WealthBuilding #WarmMarketing #ReferralMarketing #RelationshipMarketing #FinancialCoach #SmallBusinessGrowth #LinkedInMarketing #NetworkingTips #LiveLocal #SouthernMaryland #MoneyManagement #WomenInFinance #FinancialFreedom #BusinessPodca

A self-proclaimed "data guy," not a creative, Bradley has to find the strategies, effective trends, and Google Evolution to help Tradespeople be found and grow their marketing. As the co-founder of Semantic Mastery, and one of the sharpest minds in local search marketing today.Brad went from working with his hands to building a lead generation empire, and this conversation covers exactly how he did it, what changed along the way, and what local service businesses need to know right now to stay competitive online.Some of the topics that I learned the most from is when we get into the 2019 Google Maps algorithm shift that wiped out 35 of his lead gen profiles overnight and how that moment completely changed his approach to SEO. Brad also breaks down why the old keyword game is dead, how entity-based search actually works, and what it means for local businesses trying to rank in 2025.We also talk AI and why Brad cut his team from 28 to 14 employees while growing profit margins by 16 percent. He'll tell you exactly how he did it without sacrificing content quality.This episode is packed with practical stuff including how to spot a "leaky bucket" in your lead process, why more leads are not always the answer, and how Brad uses cold email plus long-term nurturing to land tree service clients without ever being pushy.Topics covered in this episode:-Local SEO strategy for service businesses-Google Maps ranking factors, entity-based SEO vs keyword SEO-AI in content marketing, lead generation for contractors, white label SEO, link building strategy, tree service marketing-KPIs that actually matter, and how to stop chasing vanity metrics.And if you want more, connect with Bradley Benner:https://semanticmastery.com/YouTube: https://www.youtube.com/@SemanticmasteryLinkedIn: https://www.linkedin.com/in/bradleybenner/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#LocalSEO #SmallBusinessMarketing #LeadGeneration #SemanticMastery #TreeServiceMarketing #LocalSearch #DigitalMarketing #ContentMarketing #AIMarketing #WarmMarketing #LiveLocalPodcast #GoogleMaps #LinkBuilding #SEOStrategy #ServiceBusinessMarketing

She was a successful dentist. Then one injury took it all away. Most people would have quit. Dr. Angela Mulrooney built four companies instead. Tune in to learn how to Future-Proof your business, how to package your genius, and how an identity architect can help you with all of that.In this episode of the Live Local Warm Marketing Podcast, I sit down with Dr. Angela Mulrooney, founder of Unleashing Influence and one of the most compelling voices in personal branding and identity architecture today. If you have ever felt boxed in by your industry, your background, or what other people expect from you, this conversation is going to hit different.Here is what we get into:-The career pivot nobody plans for, and how Angela turned a devastating setback into a launchpad -Why "blend in" is the worst marketing advice you will ever receive, and what happened to her business the moment she stopped taking it.-The concept of Identity Architecture and how connecting who you are with how you think is the actual key to becoming relevant again as a leader.-Her one "beastly goal per year" method and why doing more is usually the problem, not the solution.Let's learn about her Innovation House program, a personal branding AI tool that generates a 100-plus page brand playbook, and a Content Machine built for professionals who are not sure how to show up on video yet.Connect with Dr. Angela Mulrooney:Website: https://www.unleashinginfluence.com/LinkedIn: https://www.linkedin.com/in/angelamulrooney/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#markettrends #businessgrowth #businessstrategy #marketingtips #marketingpodcast  @PodMatch_com ​

It is a common story for any entrepreneur: we get an idea, we work it into a product for our perfect client, and then wait...then wait a little more, and then we sit back and wonder what just happened. If you've hit a plateau in your business and feel like you're the bottleneck, this episode is for you. I sat down with serial entrepreneur, mentor, and author Jeremy Shapiro to talk about what it actually takes to move from solopreneur to business owner, and why working harder is not the answer.Jeremy breaks down his proven approach to scaling: build the system, hire for the role, then repeat the cycle. Simple on paper, game-changing in practice.I got to cover such topics as:-Why plateaus are inevitable and how to plan for them-The difference between marketing your "how" versus just your "why"-How niching down to your ideal client unlocks premium pricing-Using AI as a brainstorming co-worker, not a content machine-Testing ideas with MVPs before you go all in-Value based pricing and how confidence is a skill you can buildAnd More...Jeremy is the author of the Amazon #1 Bestseller "Your Business Growth Playbook," a practical framework for established business owners who've outgrown hustle and are ready to grow smarter.Connect with Jeremy Shapiro:Website: https://yourbusinessgrowthplaybook.comYouTube: https://www.youtube.com/@YourBusinessGrowthPlaybookLinkedIn: https://www.linkedin.com/in/jeremyshapiro/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#BusinessGrowth #ScaleYourBusiness #Entrepreneurship #SmallBusinessMarketing #WarmMarketing #BusinessCoaching #LiveLocalPodcast #SolopreneurToBusinessOwner #MarketingStrategy #BusinessMindset  @PodMatch_com ​

The Sales Architect: Jesse Mahle Redesigns Sales Strategy for Small Business Owners Most small business owners hate sales and Jesse built a career around fixing that.Jesse is the founder of Sebastian Lane Consulting, an outsourced sales management firm helping professional service providers build consistent, repeatable revenue systems without burning out their leadership. You will learn how Jesse pulls back the curtain on what it actually takes to grow a sales operation when you have zero to ten salespeople and no time to waste. We talk about why Jesse calls himself a "sales architect," the costly promotional video mistake he made before he even knew what his business was, and why paid ads completely flopped for his service model. He works primarily with subject matter experts, including managed service providers, insurance firms, legal practices, and accounting companies. His brand is built around something rare in sales: making clients feel safe. This one is packed for any local professional who wants to sell more without taking on too much more in an already hustling business.*What You Will Learn:-What a "sales architect" actually does and how Jesse structures client engagements-Why subject matter experts like IT managed service providers are his sweet spot-The expensive marketing mistake he made before niching down-Why paid advertising failed him and what he does instead-How a 500-person email list outperforms a massive cold audience-How his brand identity was built specifically to lower a prospect's guard-Why remote work made him more profitable and what that means for his clients-How community and client values tie directly into his business modelConnect with Jesse Mahle:Website: https://sebastianlaneconsulting.comLinkedIn: https://www.linkedin.com/in/jesse-mahle-7651602b/Email: [email protected] Consultation: https://calendly.com/sebastianlaneconsulting/15minAnd if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#SalesStrategy #SmallBusinessGrowth #OutsourcedSales #SalesArchitect #SebastianLaneConsulting #WarmMarketing #LocalBusiness #BusinessDevelopment #SalesCoaching #ManagedServiceProviders

Physical products can go a long way to build your brand, to make you memorable, but you have to back them up with the right strategy. And that is exactly what Swire and I will be covering today, the nuisance of brand products. In this episode of the Live Local Marketing Podcast, Billy Sammons sits down with Swire Ho, also known as “The Promo Guy,” from @Garudapromo88 talk about referral marketing, warm leads, client retention, and how small businesses can grow by becoming more than just another vendor.Swire shares how his first referral changed the way he saw business, why follow-up is one of the most underrated marketing tools, and how knowing your client’s timing, preferences, and pain points can turn one-time customers into repeat clients and referral sources.You’ll learn how to:- Get more referrals without being pushy- Use follow-up to stay top of mind- Become a trusted resource instead of a replaceable vendor- Use CRM tools like HubSpot and Google Calendar to track client cycles- Stop targeting everyone and focus on the right niche- Break through digital noise with thoughtful physical touchpointsConnect with Swire Ho and Garuda Promo & Branding Solutions:https://www.garudapromo.com/And if this episode brought you value, then Live Local Marketing is right for you, visit www.LiveLocalWarmMarketing.com and learn more.#WarmMarketing #ReferralMarketing #SmallBusinessMarketing

Sometimes the obvious solution is also the best one for your business. And as Drewbie preaches to his audience, you just need to call the leads!In this episode of the Live Local Warm Marketing Podcast, I sit down with Drewbie Wilson, author, sales trainer, and founder of callthedamnleads.com, to talk about what actually builds a sustainable business. His proven systems, contagious mindset, and his inspiration to just show up with consistency.Drewbie shares how he went from the marketing world to becoming a hardcore sales guy who picked up the phone and turned dead leads into closed deals. He is the kind of guest who tells you the truth, and this conversation is packed with it.In this episode:-Why success is built on systems, not chance, and how to build ones that stick-Calendar discipline as a non-negotiable for protecting your time and your focus-What the "intrapreneurial mindset" is and why it might be your best path to freedom-How authentic video content builds trust in a world flooded with AI and deep fakes-The simple birthday video trick that builds relationships and boosts your confidence-How to use the "Why Not" question to clarify your brand and stand out from competitorsWhether you are a local licensed professional trying to grow without cold calling or a business owner looking to get out of your own way, this episode delivers real, actionable strategy.Connect with Drewbie Wilson:https://callthedamnleads.comYouTube: https://www.youtube.com/channel/UC8D6DQ9xzSM67bKGTGldWmALinkedIn: https://www.linkedin.com/in/drewbiewilsonFacebook: https://www.facebook.com/drewbieridesInstagram: https://www.instagram.com/callthedamnleadsAnd if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#WarmMarketing #DrewbieWilson #CallTheDamnLeads #EntrepreneurMindset #SalesStrategy #AuthenticMarketing #ReferralMarketing #LocalBusiness #PodcastInterview #LiveLocalWarmMarketing #SmallBusinessGrowth #ContentMarketing #SalesTips #BusinessSystems #Entrepreneurship

What does it actually take to get your business in front of the right people? In this episode, I sit down with Melinda Jackson, founder of Melinda Jackson Public Relations (MJPR), a boutique PR agency based in Raleigh, NC.Melinda spent years at top PR agencies in Los Angeles working with celebrities and major brands before burnout pushed her to walk away and build something better on her own terms.We get into the real side of public relations, including why traditional media is declining, why press release newswires are mostly a waste of money, and why cold email outreach is still one of the most powerful tools a publicist has. Melinda also breaks down how she uses AI for research and client-specific GPT building without letting it replace the nuance that makes outreach actually work.In this episode:-Why big PR agencies overpromise and underdeliver-How cold email outreach outperforms press releases-Setting bold goals vs. small, safe steps-Using AI in PR without killing your credibility-How to build referrals through community and networking-The "VIP Day" model for entrepreneurs on a budget-Why podcasts and Substack are replacing traditional mediaConnect with Melinda Jackson:Website: https://www.melindajacksonpr.comPodcast: @UnhingedFounderAnd if this episode brought you value, I consult salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#PublicRelations #PRStrategy #EntrepreneurMarketing #WarmMarketing #PodcastMarketing #BoutiqueAgency #MediaRelations #SmallBusinessPR #ThoughtLeadership #LiveLocalWarmMarketing @podmatch

If I've said it once, I have said it a thousand times: podcasting isn’t really about downloads… but about relationships.In this episode of Office Hours, I break down why “Podcasting is the New Cup of Coffee” for modern entrepreneurs and local business owners.Instead of chasing cold leads and constantly feeding social media algorithms, smart business owners are using podcast conversations to build trust, create referral partnerships, strengthen their brand, and generate warm opportunities through authentic connections.In this episode:-Why conversations build trust faster than traditional marketing-How podcasting creates natural networking opportunities-Why interviews can lead to referral partnerships and business growth-How one podcast episode can create weeks of marketing contentWhether you are a realtor, entrepreneur, coach, local business owner, or content creator, this episode will help you rethink how podcasting can become a practical business growth strategy.Learn more about the Live Local Warm Marketing approach:www.LiveLocalWarmMarketing And try the 5 Day Challenge to see how referral marketing best fits your business growth!#Podcasting #Entrepreneurship #WarmMarketing #BusinessGrowth #ReferralMarketing #LocalBusiness #ContentMarketing #Networking #SmallBusinessMarketing #RelationshipMarketing #LiveLocalMarketing

As we start to scratch the surface of what AI can do for our business, there is one simple truth that comes up in all of my conversations with experts: AI is fast, and Trust is slow. Too many business owners are pumping out content that sounds like a robot wrote it, images that are sterile and machine-made, chasing shortcuts that burn bridges with the exact people they're trying to attract. Mike Montague has a better way.Mike is the founder of Avenue9 and the creator of Human-First AI Marketing, a people-centered approach that blends smart automation with real marketing strategy. He's trained thousands of professionals, built over 200 websites, authored two books, and racked up more than 3.7 million podcast downloads. His client list includes Uber, Coca-Cola, the Kansas City Chiefs, and Bud Light. He knows what big brand marketing actually looks like, and more importantly, he knows how to bring that playbook to small businesses without the massive budget.In this episode, we dig into why AI slop is killing trust, how to use automation without losing your voice, and the one thing most business owners skip that makes all the difference in their marketing.What we cover:-What Human-First AI Marketing actually means and why it matters right now-The most common AI marketing mistakes small business owners make-How to market like a big brand without a big brand budget-Why authenticity at scale is possible and how to pull it off-The first high-impact step you can take with AI todayConnect with Mike Montague:Avenue9 Top 9 AI Tools: https://avenue9.com/tools/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#AIMarketing #HumanFirstMarketing #SmallBusinessMarketing #MarketingStrategy #MikeMontague #Avenue9 #WarmMarketing #LiveLocalPodcast #ContentMarketing #MarketingTips @podmatch

Some people go out and find a career, but there are those lucky others whose career finds them. This unexpected story is about Virginia and how she unintentionally became a podcasting professional, helping businesses across the country get found and seamlessly scale. Virginia Elder is the founder of Podcast Abundance, a podcast strategist with 15+ years in project management and content marketing, and someone who knows firsthand what great audio content can do. She used financial podcasts to pay off $80K in debt in 3.5 years on a non-six-figure income with two kids under two.That experience turned into a mission. She now helps 100+ entrepreneurs use podcasting and content marketing to build trust, attract leads, and convert listeners into clients.This conversation is for any local business owner who has wondered whether a podcast is worth it, or who's been creating content without a clear strategy behind it.In this episode:-Why most podcasts fail quietly and what to do differently-How content marketing builds trust before you ever get on a sales call-The difference between creating content and creating content with a purpose-Why consistency beats perfection every single time-How to repurpose what you're already doing into a lead generation engineConnect with Virginia:Website: https://podcastabundance.comLinkedIn: https://www.linkedin.com/in/virginiaelder/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#PodcastMarketing #ContentMarketing #SmallBusinessMarketing #WarmMarketing #LiveLocalPodcast #PodcastStrategy #LocalBusinessGrowth #Entrepreneur #ReferralMarketing  @PodMatch_com  #ContentStrategy

We get it, your business is special, your brand is your baby, and you could never give it up to anyone. So here you are, doing all of the blog posts, making all of the content, appearing in all of the podcasts, workshops, and more...honestly, just writing that out stresses me out. What I think your business needs is someone like Taryn to get into your head and help you focus on scaling, not everyday things. In this episode, I sit down with Taryn Schroder, MBA, founder of Taryn Layne Design, visual brand designer, and one of those rare people who blends real creative talent with actual business strategy. She holds an MBA and Certificate in Marketing from NC State, spent years leading creative initiatives at the NC Chamber, and now works with small and mid-sized business owners to build branding that does more than just look good.We dig into why so many local business owners settle for generic branding, what it actually means to have a visual identity that reflects who you are and who you serve, and how your brand either builds trust before you ever speak to a prospect or quietly works against you.If you've ever thought that you can't possibly hand off your brand part of your business, then wondered why you just can't scale...this one's for you.In this episode:-Why logos and branding are not the same thing-How your visual identity communicates before you ever say a word-The biggest branding mistakes small business owners make-What a brand refresh actually looks like and when you need one-How good design supports your marketing without requiring a massive budgetConnect with Taryn on LinkedIn: https://www.linkedin.com/in/tarynschroder/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#SmallBusinessMarketing #BrandingForSmallBusiness #VisualBranding #WarmMarketing #LiveLocalPodcast #LocalBusinessGrowth #BrandDesign #MarketingStrategy #Entrepreneur #ReferralMarketing  @PodMatch_com ​

When I meet with entrepreneurs, one of the most frequent complaints I hear is the time it takes to think about and then create content. It is one of our largest time sucks. What if I had some ideas to help you post more quickly, think about it less, and still be effective and attract an audience...interested?It's who is the center of attention when you're posting and why it's not connecting. In this video, I break down exactly what works for local business owners who want social media to actually send them clients.🔗 Start the free 5 Day Referral Marketing Challenge: https://www.livelocalwarmmarketing.com/coursesMost small business owners treat social media like a billboard. They post their services, their hours, maybe a holiday graphic, and then wonder why nobody's calling. The Live Local approach is different. When you're rooted in your community and showing up as a real person with real connections, your content starts doing the heavy lifting for you.In this video you'll learn:-Why most local business content gets ignored (and what to do instead)-The difference between posting and actually connecting-How to balance ego posts and community posts-What the Live Local content approach looks like in real life-Simple content ideas that work even if you hate being on cameraIf you're a local business owner, in finance, a contractor, insurance agent, or service professional who wants social media to feel less like a chore and more like a referral engine, this one's for you.And don't foget the Live Local Warm Marketing Podcast on Spotify and YouTube!#markettrends #businessgrowth #referralmarketing #smallbusinessgrowth

Dr. Bruno Cignacco, author of The Art of Compassionate Business, joins the Live Local Warm Marketing Podcast to talk about why kindness is your most underrated business growth strategy. Best news, at zero cost, it fits any and all marketing budgets. Marketing starts with brilliant strategy and intention, as he focused on in his TEDx presentation. Bruno spent 30 years as an international business consultant, proving that's exactly wrong. Profit isn't the starting point; it's the output. Compassion, empathy, and human-centered leadership is what actually build lasting referral-based businesses.In this episode, we cover:-International Budget Mindset-Best uses for Compassionate AI-Warm Marketing Strategies that actually work-Leveraging Video Marketing to Collaborate with to Your Peers-How to Build Business Confidence for Success*The Art of Compassionate Business (Routledge): https://www.routledge.com/The-Art-of-Compassionate-Business-Main-Principles-for-the-Human-Oriented-Enterprise/Cignacco/p/book/9781032445427*Website: www.brunocignacco.com*LinkedIn: https://www.linkedin.com/in/dr-bruno-roque-cignacco-sfhea-0609317/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#CompassionateBusiness #HumanCenteredBusiness #SmallBusinessGrowth #WarmMarketing #ReferralMarketing #BusinessPodcast #LiveLocalPodcast #EntrepreneurMindset #BusinessCoaching #TEDxSpeaker #BrunoCignacco #CompassionateLeadership

*Bonus Thursday Episode* I thought I had my business under control until I had a conversation with Coleen, who has her business running like an engine. Building business systems that actually work, without the burnout, is exactly what Coleen Stubbs teaches entrepreneurs every day.Coleen is the founder of Simplified CEO Systems and a serial entrepreneur with 8 businesses under her belt. She helps small business owners and midlife women set up automation, email marketing, and referral strategies so their business runs without them having to do everything manually.If you're a small business owner who's tired of being the bottleneck in your own business, this conversation is going to hit.Connect with Coleen Stubbs:Website - https://www.simplifiedceosystems.comLinkedIn - https://www.linkedin.com/in/coleen-stubbs-simplified-ceo-systems/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#WarmMarketing #SmallBusinessSystems #EntrepreneurPodcast #BusinessAutomation #ReferralMarketing #LiveLocalPodcast #CEOSystems #SmallBusinessGrowth

What does it take to go from burned out and stuck to building something that actually lights you up? Let's join the Fairy Godmother of Marketing and business strategy and sparkle up your business!In this episode, I sat down with Suzanne Castle, SHEpreneur Strategist, speaker, coach, and the creator of The Sparkle Factor®. Suzanne has lived multiple lifetimes: professional dancer, actress, worship pastor, and now a leadership expert helping women entrepreneurs and business leaders unlock their full potential and build thriving, sustainable strategies for growth.We talked about what it means to get unstuck, why so many talented business owners stay frozen in doubt, and how finding your "sparkle factor" can completely change the way you show up for your clients and your business.Suzanne is also the founder of VERVE, an annual sold-out women's conference, host of the Sparkle Sesh Podcast, and author of her new book on awakening your brilliance as a leader.If you have ever felt like you were operating in the shadows when you know you belong in the spotlight, this episode is for you.*Connect with Suzanne:Website: https://suzannecastle.comLinkedIn: https://www.linkedin.com/in/suzannecastle/Instagram: https://www.instagram.com/suzannesparkle/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#businessgrowth #businessstrategy #marketingstrategy #referralmarketing

Are you making tons of content, all the videos you can, but still waiting for the phone to ring? I can't count the number of times I hear that business owners are getting into rooms, meeting people, but the referrals are not coming their way. I have one reason that you may not be getting referrals, and although you aren't going to like it, I have some starter solutions in this video.*Start the free 5 Day Referral Marketing Challenge: https://www.livelocalwarmmarketing.com/coursesMost business owners and salespeople are great at what they do but nobody ever taught them how to build a referral network on purpose. There's a difference between hoping someone sends you business and having a system that makes it happen consistently. That's what warm marketing is all about, and it's the foundation of everything I teach inside the Live Local framework.In this video you'll learn:-Why good work alone doesn't generate referrals-The adjustments you need to make to yourself first-What warm marketing actually looks like in practice-An example of an Intentional Give If you're a salesperson, realtor, contractor, consultant, or local business owner who wants more word-of-mouth business without cold calling or paid ads, this channel is for you.Listen to the Live Local Marketing Podcast on this YouTube channel to get the strategies to become a master referral marketer. #referralmarketing #businesssuccess #marketanalysis #entrepreneurship #marketingstrategy #losethecoldcalls

What If Humor Was Your Most Powerful Marketing Tool? And before you start up with the "Well, I am not funny," even Dad jokes can work to get a laugh, and they are not funny. There are advanced communication strategies, such as timing, knowing your audience, leadership, and more, that can leverage a good laugh to help your business stand out and succeed. What do a Chicago keynote speaker, a two-time cancer survivor, and an Irishman with a real brogue have in common? They're all Conor Cunneen, and this episode is one you don't want to miss.Conor is the creator of The L.A.U.G.H. Framework™ and the Gift of GAB (Goals, Attitude, Behavior), a neuroscience-backed approach to communication that helps sales teams, leaders, and business owners build trust, reduce tension, and drive real engagement. He's been hired by American Express, Whataburger, and Edward Elmhurst Hospital, and in 30 years of association work, one meeting planner said they had never seen a speaker as well received.In this episode, Conor and I break down:-Why humor is a strategy, not a personality trait-How small business owners can use storytelling to win more referrals-The Gift of GAB framework and how it applies to your everyday marketing-What corporate keynote speaking taught Conor about human connection-How to be memorable without being loudWhether you're a realtor, a contractor, a local shop owner, or a service pro trying to grow through word of mouth, this episode gives you real, practical tools you can use today.Connect with Conor: https://irishmanspeaks.comCall him directly: 630-661-1220 (yes, the brogue is real)👇 And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#WarmMarketing #KeynoteSpeaker #SmallBusinessMarketing #HumorInBusiness #ReferralMarketing #LiveLocalPodcast #GiftOfGAB #LAUGHFramework #ChicagoSpeaker #LocalBusinessGrowth #Storytelling #SalesStrategy #EntrepreneurMindset #MarketingPodcast #ConorCunneen

Picture, if you will ladies and gentlemen, as you attend the next Trade Show, the next Corporate Meeting, the next Company Retreat a man who can magically pull more business from his hat for you. Anders redefines business entertainment with his years of masterful business ingenuity and brings his insights into our recent conversation. And in this episode of the Live Local Marketing Podcast, Billy sits down with Anders Boulanger, Founder and CEO of Engagify, Certified Speaking Professional (CSP), and one of the sharpest minds in the engagement space. Anders has spent nearly two decades helping Fortune 500 companies stop being ignored at trade shows, events, and virtual meetings, and he's got the framework to prove it.We dig into his concept of the "engagement gap" (the invisible wall between what you're saying and what your audience actually hears):-Why most small business owners are losing attention before they ever make their pitch, and -How the same principles that work on a trade show floor apply to your referral marketing, local outreach, and everyday sales conversations.-Why engagement has to come BEFORE education (every time)-How Anders went from performing walk-around magic to building a B2B engagement company-The simple "contrast" technique that keeps any audience locked in-What booth staff training has to do with building a referral network-How to stop being forgettable in a crowded marketWhether you're a realtor, a contractor, a coach, or a local business owner, the principles Anders teaches translate directly to how you show up in your community and convert conversations into clients.*Learn more about Anders and Engagify: https://engagify.aiWant to build your own referral network using the Live Local Framework?Start the free 5 Day Challenge here: https://www.livelocalwarmmarketing.com/courses#EngagementMarketing #SmallBusinessMarketing #ReferralMarketing #LiveLocalPodcast #Engagify #AndersBoulanger #TradeShowMarketing #MarketingPodcast #LocalBusiness #WarmMarketing #SouthernMaryland #BusinessGrowth #PodcastInterview #MarketingStrategy #PublicSpeaking

Sean Shannon spent years selling radio ads, until the day he sat at his desk, opened a browser, and watched the internet change everything right in front of him.That moment didn't just shift his strategy. It rewired how he thought about sales, marketing, and what it actually takes to grow a business in a world that never stops moving. What came next was 34 years of helping small and medium-sized businesses stop chasing tactics and start building real, repeatable sales systems , the kind that work whether you're in the room or not.In this episode:-Why most small businesses are stuck in reactive mode and how to get out-What Ideal Customer Profiling really means and why it changes everything-The difference between a sales tactic and a sales system-How to build a pipeline that doesn't depend on you doing everything yourself-Why clarity beats complexity every single timeWhether you're a business owner, a salesperson, or someone trying to scale without losing your mind, this conversation is packed with practical insight you can use today.*Learn more about Sean at strategicgrowthdesign.comReach Sean at [email protected] if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#marketingtips #smallbusinessgrowth #entrepreneurship #radiotointernet

It is easy to get caught up in the prompt world, it saves time, it is trendy, the content can sometimes sound like you after some training. But in the end, your content copyrighting is too vital to just copy and paste from AI. It NEEDS to be from you, by you and speaking to other humans. And far too often, I am seeing small business owners write emails only when they have something to sell. That's exactly why nobody opens them and your open rates are weak.This week's Office Hours breaks down the copywriting approach Sarah Chan talked about on the podcast, and how you can apply it to your content and email list starting this week. We're talking about writing that builds trust over time, so when you do have something to offer, people are already paying attention.In this episode:-Why evergreen content beats promotional content almost every time-The types of emails that get opened even when you're not selling anything (local events, business spotlights, town updates, and more)-How to keep your emails short, clear, and worth reading-A simple AI prompt you can use right now to keep your emails out of the spam folder...AFTER you have written themThis isn't about writing tricks or clickbait subject lines. It's about showing up consistently with something worth reading, so your audience actually looks forward to hearing from you.If you're a small business owner trying to build real relationships through your marketing, this one's for you.*Inspired by the Sarah Chan interview on the Live Local Marketing Podcast: https://youtu.be/Zqt5yR6tDY8?si=DbT7FCpYuS5sZREbI teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#EmailMarketing #SmallBusinessMarketing #CopywritingTips #LiveLocalMarketing #OfficeHours #WarmMarketing #EmailOpenRates #LocalBusiness #AuthenticMarketing

There is absolutely a time and place for cold leads versus getting warm leads, each strategy comes with it's own "hard" and it is up to you to choose what is right for you. And today, John Nayduch can help you make the decision if you are warm or cold!In this episode of the Live Local Warm Marketing Podcast, I sit down with John Nayduch, founder of Rooted Business Consulting, to break down how real estate agents can build a thriving referral-based business without ever cold-calling another lead.John's whole philosophy flips the script on how most agents are taught to grow. Instead of pouring money into lead aggregators and chasing strangers, he teaches agents to invest in the people who already know and trust them.We dig into why your database is the most underutilized asset in your business, how consistent communication turns past clients into repeat clients and referral machines, and what top-producing teams are actually doing differently to generate inbound leads on autopilot. If you've ever felt like you're working harder and spending more just to stay in place, this conversation will reframe the whole game.We also get into the mindset shift from transactional agent to trusted local resource, how to show up consistently without burning out, and why building a referral-based real estate business is the most sustainable path to long-term production in 2026. Whether you're a solo agent, a team leader, or a small business owner who relies on relationships to grow, John brings the practical playbook.Connect with John and learn more about Rooted Business Consulting: https://www.rootedbc.com https://www.linkedin.com/in/john-nayduch-04009118/To have a quick chat about how your marketing plan is working, here is my calendar: https://calendly.com/livelocalteam/15-minute-marketing-analysis#ReferralMarketing #RealEstateReferrals #WarmMarketing #RealEstateMarketing #JohnNayduch #RootedBusinessConsulting #60TouchProgram #RealEstateCoaching #RealEstateAgents #DatabaseMarketing #SphereOfInfluence #RepeatAndReferral #LiveLocalMarketing #RealEstatePodcast #LiveLocal

**Bonus Thursday Episode**Marketing only works when it is simple, practical, and it makes sense to implement; otherwise, you won't see the value in it and give up. And that is exactly what Mark preaches: simple and effective marketing ideas. In this episode of the Live Local Marketing podcast, Billy sits down with Mark Newsome, aka Mr. Marketing, founder of YouCanMarketOnlineNow.com. Mark has spent decades helping small business owners stop wasting money on "hope and pray" marketing and start building the kind of warm, relationship-driven systems that actually generate consistent profit.This conversation is a masterclass in old-school marketing wisdom that still works in 2026. We cover back-end marketing, referral generation, joint ventures, strategic alliances, lead generation, and the mindset shifts that separate small business owners who grow from those stuck on the hamster wheel. Whether you run a service business, own a local shop, or sell anything to real people in a real community, Mark's insights will change how you think about your next dollar spent on marketing.What we cover in this interview:-Mark's marketing philosophy and how he became Mr. Marketing-Why back-end marketing is the biggest missed profit opportunity-How strategic alliances and joint ventures create leverage without ad spend-Ethical ways to incentivize customers to bring you new businessConnect with Mark Newsome:Website: https://youcanmarketonlinenow.comLinkedIn: https://www.linkedin.com/in/askmarknewsome/And Get Your Free Marketing Analysis: https://youcanmarketonlinenow.com/free-marketing-analysis-assessment/Want to talk about how your marketing plan is actually working? Grab a spot on my calendar here: https://calendly.com/livelocalteam/15-minute-marketing-analysisSubscribe for more interviews with marketers, entrepreneurs, and local business owners sharing what actually works. New episodes drop every week.#SmallBusinessMarketing #BackEndMarketing #ReferralMarketing #JointVentures #StrategicAlliances #LeadGeneration #WarmMarketing #LocalBusiness #EntrepreneurPodcast #MarketingStrategy #MarkNewsome #MrMarketing #LiveLocalMarketing #SouthernMaryland #SmallBusinessGrowth #MarketingPodcast #MarketingTips #BusinessGrowth

She's been writing, editing and publishing books for OVER 30 YEARS, and today she's spilling everything.Meet Louise Harris, the woman behind LAST Research & Editing and the author of The 1776 Scroll of Secrets, The 1776 Bed and Breakfast, The 1776 Musket, and Notorious Nick and the Terrifying Tornado. She's a University of Maryland journalism grad, past chairwoman of the Maryland Writers Association program committee, and current president of the Bay Area Professional Writers Guild. Basically, if it involves words, she's done it.In this interview, we get into:-How she built a writing business from scratch back in 1992 (before "content marketing" was even a term)-The press release strategy that landed her clients real media attention and new orders-Why most small business owners totally butcher their own marketing copy-The brochure she wrote helped a bed and breakfast pull in $5,000+ every summer-Her honest take on AI, editing, and the future of authors-What it actually takes to finish (and publish) a novel when you have a full lifeCONNECT WITH LOUISE:Website: https://lastresearchandediting.com/LinkedIn: https://www.linkedin.com/in/louise-harris-2b04bb13/Books on Amazon: https://www.amazon.com/author/louiseharrisAnd if you have loving my approach to referral marketing, let's have a quick chat about how your marketing plan is working, here is my calendar: https://calendly.com/livelocalteam/15-minute-marketing-analysisSubscribe for more interviews with local business owners, marketing pros, and real people doing real things.#LouiseHarris #LASTResearchAndEditing #SmallBusinessMarketing #WarmMarketing #ReferralMarketing #LiveLocalMarketing #SouthernMaryland #ContentMarketing #BookEditing #Authors #MarylandWriters #EntrepreneurInterview #SmallBusinessTips #MarketingPodcast #LocalBusiness

What happens when a Messaging Architect sits down to talk marketing and mindset? You get 20 minutes of pure gold, that's what.In this episode, I sit down with Sarah Chan, founder of SRQ Copywriting and host of The Unbreakable Podcast, to break down what's actually working in marketing right now. Sarah's whole philosophy is that clarity scales and noise doesn't, and she brings that energy to every single answer.We cover a LOT in this one:-What's Her Favorite Strategy Right Now-The One Thing She Still Does (That Most People Quit Too Early)-Branding That Actually Means Something-Mindset Shifts That Changed Her Career-SEO Strategies That Are Working RIGHT NOWSarah brings a fresh perspective, a gritty mindset and plenty of strategy that you can use in your everyday business. 🔗 Connect with Sarah Chan:LinkedIn: https://www.linkedin.com/in/sarah-chan-35a2a2187/🔗 Want to level up your marketing, visit LiveLocalWarmMarketing.com📅 Book a free 15 min Marketing Analysis: https://calendly.com/livelocalteam/15-minute-marketing-analysis#Marketing #SmallBusinessMarketing #SEO #Branding #Mindset #Copywriting #WarmMarketing #LiveLocal #MarketingPodcast #entrepreneurship

Don't be afraid of the word Luxury, it is not about big price tags, it is about the experience and treating your clients the way they have always wanted to be appreciated.I sat down with Kayla Fotta, founder of Par Excellence Marketing, and she did not come to play. Kayla specializes in helping luxury brands cut through the noise with high-impact digital marketing, web design, and SEO strategies that actually give people the client experience they deserve. She's not just talking theory either; she's built a full-service marketing agency around getting real results for real businesses. She has been through it all, the ups and downs, and will talk to you about how to establish a successful business with diligence and intention. We get into what most small business owners get completely wrong about marketing, why showing up randomly online is costing you clients, and how to build a strategy that works even when you're not in the room. If you've ever felt like marketing is a full-time job you didn't sign up for, you'll want to stick around for this one.In this episode:-What luxury marketing can teach ANY business owner about standing out-Why your website might be invisible (and what to do about it)-SEO basics that small businesses can actually use-How to build a marketing strategy that doesn't require you to be online 24/7-The mindset shift that separates businesses that grow from those that just stay busyWhether you're a realtor, a restaurant owner, or just someone who typed "how to get more customers" into Google at midnight, this conversation is going to hit home.🔗 Connect with Kayla:Website: https://parexcellencemarketing.comLinkedIn: https://www.linkedin.com/in/kayla-fotta/📅 Want a quick look at your own marketing strategy? Grab a free 15-minute chat here: https://calendly.com/livelocalteam/15-minute-marketing-analysis#SmallBusinessMarketing #SEOForBusinessOwners #DigitalMarketingTips #MarketingStrategy #LuxuryMarketing #LocalBusinessMarketing #LiveLocalMarketing #HowToMarketYourBusiness #MarketingPodcast #businessgrowth

Data is only useful when you know all of the variables. In this Interview with Omprakash Asnani, we discuss how vital the A/B Test is for your business and more!Most people think community building is about posting more and showing up online. Om Asnani has a different perspective, which focuses on data results and adjusting based on what you find.In this episode, I sit down with Omprakash Asnani, founding team member and Head of Community & Learning Experiences at GrowthSchool, one of India's fastest-growing EdTech platforms backed by Sequoia Capital and Owl Ventures. Om has built and scaled communities that actually engage after adjusting and learning, from co-founding Atrangi Community to leading AI masterminds through Outskill, to being selected for the prestigious Google for Startups AI First 2025 program he has mastered how to read your marketing.We get into the real stuff: how to turn strangers into loyal communities, why most business owners are building audiences instead of relationships, what warm marketing actually looks like at scale, and how AI is changing the way people learn and connect.Whether you're a local business owner, a coach, a realtor, or anyone trying to grow without burning out on cold outreach, this conversation is going to hit different.In this episode:-Why community beats content every single time-The difference between followers and real connections-How GrowthSchool scaled to millions of learners through relationships-What AI tools Om uses to make learning and community sticky-Lessons from the Google for Startups AI program-How warm marketing strategies translate across ANY industryConnect with Omprakash Asnani on LinkedIn: https://www.linkedin.com/in/omasnani/Learn more about GrowthSchool: https://growthschool.io👉 Want to see if your marketing is actually working? Grab a free 15-minute analysis: https://calendly.com/livelocalteam/15-minute-marketing-analysis#CommunityBuilding #WarmMarketing #GrowthSchool #OmprakashAsnani #LocalBusiness #MarketingStrategy #AIMarketing #EdTech #EntrepreneurInterview #LiveLocalMD ##SmallBusinessMarketing #BuildYourCommunity #OnlineLearning #BusinessGrowth #MarketingCoach

**50th EPISODE and BONUS EPISODE** I wanted to the 50th episode to be a special guest, one full of experience, knowledge, and invaluable marketing strategy for you...In Episode 50 of the Live Local Podcast, Nikitas Tsoukales of RealTop Digital breaks down how to actually build predictable lead generation using SEO, ads, and smart funnel strategy.If you’re tired of posting, boosting, and hoping…let's talk about strategy, not spray and pray.In this episode:• How to turn marketing into a repeatable system• When to use SEO vs Google Ads vs social• Why most businesses waste money on marketing• How to fix your funnel so leads actually convert-Connect with Nikitas:https://realtop.com/https://www.linkedin.com/in/nikitast/And if you want more leads without cold outreach?Try the 5 Day Challenge, which tests your marketing skills and helps you decide if you are a referral marketer:https://www.livelocalwarmmarketing.com#digitalmarketing #marketingstrategy #businessgrowth #smallbusinessgrowth

Planning an event sounds simple…until it's not. As one of the most effective way to bring people together, connect with business owners, and rack up the leads, events can do it all (you just have to do them right). In his second interview debut, I break down an effective event with George Percy and discuss what it really takes to plan and execute a successful event, especially at scale.From international campaigns to large audience experiences, George brings a global perspective on how events are evolving and why most businesses get them wrong.In this episode, we dive into:• How to plan an event that people actually want to attend• The biggest mistakes businesses make when organizing events• How to use events to build real relationships, not just attendance• What separates small events from high-impact, large-scale experiences• The role of digital strategy before, during, and after your eventIf you are an entrepreneur, business owner, or marketer trying to use events to grow your brand, this conversation will give you a smarter way to think about it.Because a great event is not always about filling a room, it is about creating a moment people remember, and a connection that lasts.Learn more about George Percy:https://www.georgepercy.com/And don't forget to subscribe to get the next marketing episode; you won't want to miss the insights and practical strategy from experts out in the field doing the work.

I spend all of my time as an entrepreneur finding ways to think outside of the box, but Mark uses his genius to help businesses fit inside boxes!In this episode, I sit down with Mark Stern, founder of Custom Box Agency, to break down how he built a business rooted in strategy, discipline, and experience, much like the world of boxing itself.Mark shares how his approach goes far beyond products or services. It is about designing moments that turn customers into loyal fans. His company has helped brands dramatically increase conversions and retention by creating physical, memorable experiences that extend beyond the screen.In this episode, you will learn:-Why most businesses lose before the fight even starts-How to turn your customer journey into a knockout experience-The hidden connection between discipline, boxing, and business success-How physical experiences can outperform digital noise-What it really takes to build loyal, long-term customersThis is not about working harder, it is about finding your creative inside of a business box.👉 Learn more about Mark Stern and his work: https://customboxagency.com/If you are ready to stop chasing cold leads and start building real connections, check out the Live Local 5 Day Challenge:https://www.LiveLocalWarmMarketing.com#Entrepreneurship #MarketingStrategy #CustomerExperience #BoxingBusiness #BrandStrategy #SmallBusinessGrowth #ReferralMarketing #BusinessPodcast #MarketingTips #LeadGeneration

*BONUS EPISODE*Mike spins amazing stories of experience, of lessons learned from his years in sales and marketing. How to work with clients, deal with your competitors and how to create work-life balance...this is an interview you will want to get into.I sat down with Mike Konrad, the founder of Aqueous Technologies and the voice behind the "Reliability Matters" podcast. With over 35 years in the electronics manufacturing industry, Mike is a world-renowned expert on circuit assembly cleanliness and reliability. He has shifted his marketing from trade shows to referral networking, and we talk about the lessons learned the hard way.We dive deep into the technical challenges of selling modern electronics and Mike’s journey as "The Reluctant Entrepreneur." In this interview, we cover topics such as The Reluctant Entrepreneur: Mike’s personal philosophy on starting a business from uncertainty to unstoppable success. Why "Reliability Matters more now than ever in a global supply chain and a lot of fun stories along the way🔗 Connect with Mike Konrad, website:https://www.mikekonrad.com/LinkedIn: https://www.linkedin.com/in/mtkonrad/Reliability Matters Podcast: https://open.spotify.com/show/3QiHEDJV5Kn6N6bZonriMq?si=1f56b7b8cee74d21Mike’s Book: The Reluctant Entrepreneurhttps://www.audible.com/pd/The-Reluctant-Entrepreneur-AudiobookAnd be sure to subscribe for more, fast-paced lessons coming from experts who have been through it all, so you don't have to.

How do you transform a business from a "best-kept secret" into a market leader and then overcome problems that would tank most companies?In this episode, we sit down with Joel Keith, the founder of ASP Branding, to discuss the intersection of brand identity, digital strategy, and authority building.Joel shares his expert insights on how businesses can leverage the "ASP" framework (Authority, Strategy, and Performance) to dominate their niche and attract high-value clients. Whether you’re a startup founder or an established entrepreneur, this interview provides a roadmap for building a brand that lasts.🚀 In this interview, we cover:The fundamental pillars of Brand Authority.How to align your digital strategy with your long-term business goals.Common branding mistakes that are costing you revenue.The future of SEO and brand positioning in a crowded market.Joel’s journey in founding ASP Branding and his advice for growth.🔗 Connect with Joel Keith:Website: https://www.aspbranding.com/LinkedIn:   / joel-keith-594290187  And don't forget to subscribe and share to get more fast-paced, action heavy epsiode with industry leaders.