Branding That Means Business by Matt Johnson, Tessa G. Misiaszek PhD

https://thebookvoice.com/podcasts/2/audible/99882 to listen full audiobooks. Title: Branding That Means Business Author: Matt Johnson, Tessa G. Misiaszek PhD Narrator: Stephanie Cannon Format: mp3 Length: 6 hrs and 9 mins Release date: 10-25-22 Ratings: 4.5 out of 5 stars, 3 ratings Genres: Organizational Psychology Publisher's Summary: How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.