Branding That Works: Practical Ways Pet Businesses Can Attract the Right Clients with Kate Hendry of Finbo Studio

Branding isn’t just about having a pretty logo or the right colours. It’s about creating a consistent experience that builds trust and attracts the right clients.In this episode of The Pet Photographer’s Journal, Ina sits down with Kate Hendry, founder of Finbo Studio, a UK-based creative studio serving pet businesses. Kate doesn’t just talk theory, she helps pet brands put branding into action through design, visuals, and messaging that actually work.We cover:How to know if your brand is helping you attract clients or pushing them awayThe most common branding mistakes pet photographers and pet businesses makeWhy consistency across your website, social media, and client touchpoints matters more than you thinkSimple, practical steps to audit your brand todayHow Kate helps pet businesses bring their vision to life with design and strategyThis episode is for you if you’ve ever wondered why your marketing feels disjointed, why your dream clients aren’t engaging, or how to finally create a brand that feels aligned and professional without losing your personality.About KateKate Hendry is the founder of Finbo Studio, a creative studio for pet industry brands. As a pet owner, animal lover, and creative, Kate combined her passion and skills to help pet-obsessed clients achieve the visibility and results their brands deserve.🌐 Connect with Kate:Website: ⁠finbostudio.co.uk⁠Instagram: ⁠@finbostudio⁠Join the Free Pet Photographers' Marketing Reset Webinar this OctoberReady to start booking your dream clients without discounting or social media burnout?⁠⁠⁠Register here✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠⁠Apply here⁠Join me in my free SKOOL community for pet photographers who want to build a thriving and sustainable business. ⁠Join here.⁠📲 Connect with InaInstagram: ⁠⁠⁠⁠⁠@inaj.thepetphotoceo⁠Email: ⁠[email protected]⁠Mentoring & Coaching for Pet Photographers: ⁠⁠⁠⁠Learn More⁠💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1