Branding the neighborhood, the Lake Highlands podcast for June 26, 2012

Not branding in the hot-iron-on-cattle sense, but branding in the who-we-are and what-we-want-everyone-to-know-about-us sense. So what is branding, and why does Lake Highlands need a brand? In today's podcast, we talk about these questions with Lake Highlands Branding Committee co-chair Ginger Grinsfelder Greenberg and also committee member Jana Boswell, incoming president of the Lake Highlands Women's League.