Branding, Viral Content & Starting Fresh w/ Stella Sky

In today's episode, I'm sitting down with Stella Sky (formerly Cheese n Crackers), one of the first artists I ever discovered on TikTok. We talked about how she figured out her authentic brand through vulnerability, why her viral videos with millions of views didn't actually convert to streams, and the harsh truth about what content actually builds a loyal fanbase. We discuss the difference between going viral and building an audience, why she's starting fresh with a new project in 2026, and how the music industry has shifted from chasing numbers to valuing real connection with fans. Plus, Stella flips the script and interviews me about AI in music, distribution services, and why ads might be the best investment you'll ever make.Resources and links: [Also available on my IG link in bio @finchbergling]🧩 Free 100-page marketing guide🧩 Become a Successful Playlist Curator Course🧩 Your First Hit Song ProgramConnect with Finch:🧩 Finch on Instagram🧩 Subscribe to my Weekly Newsletter🧩 Also on YouTubeConnect with Stella Sky:🧩 Stella on Instagram🧩 Stella on TikTok