EPISODE · Aug 7, 2025 · 30 MIN
Branding with Purpose: Dr. Charmain Jackman on Building Mental Health Movements that Matter
from The Brandinc PR Podcast · host Brandi Sims
In this episode, Brandi Sims sits down with award-winning psychologist, TEDx speaker, and full-blown branding powerhouse, Dr. Charmain Jackman, to talk all things visibility, voice, and values.From pivoting out of a career as a school psychologist to launching her company InnoPsych during the pandemic, Dr. Jackman breaks down how she turned her brand into a movement—one rooted in mental health equity, entrepreneurship, and authentic storytelling.We dive into her debut book, The Black Therapist’s Guide to Private Practice and Entrepreneurship, what it really means to “brand your VOICE,” and how BIPOC mental health leaders can show up without selling out.Plus: How to partner with national campaigns without losing cultural nuance, the media wins that matter, and what PR pros can learn from therapists who know how to read a room.🎧 Listen in, take notes, and get inspired to build your brand with purpose and power.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media Right Here.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
What this episode covers
In this episode, Brandi Sims sits down with award-winning psychologist, TEDx speaker, and full-blown branding powerhouse, Dr. Charmain Jackman, to talk all things visibility, voice, and values.From pivoting out of a career as a school psychologist to launching her company InnoPsych during the pandemic, Dr. Jackman breaks down how she turned her brand into a movement—one rooted in mental health equity, entrepreneurship, and authentic storytelling.We dive into her debut book, The Black Therapist’s Guide to Private Practice and Entrepreneurship, what it really means to “brand your VOICE,” and how BIPOC mental health leaders can show up without selling out.Plus: How to partner with national campaigns without losing cultural nuance, the media wins that matter, and what PR pros can learn from therapists who know how to read a room.🎧 Listen in, take notes, and get inspired to build your brand with purpose and power.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media Right Here.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
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Branding with Purpose: Dr. Charmain Jackman on Building Mental Health Movements that Matter
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