Branding Your Freight Company

Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online. But over the last two years, we've been able to witness a rise in personal branding and freight marketing. Therefore it was rad to be invited back on Kinectic's The Logistics of Marketing webinar series to talk about branding and everything that goes into that part of your marketing strategy. Also on this episode is Paul-Bernard Jaroslawski, owner and creator of the popular Freight Caviar Instagram and podcast plus Nick and Zach from the Kinectic team. Follow Kinectic, the hosts of The Logistics of Marketing, on Linkedin to find out about future live events like this one. Listen to these shows next: Content marketing strategy in freightHow freight companies should treat SEOHow to stop annoying your website visitorsHow to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.