Branding Your Safety Company & Creating Cool Safety Videos, w/ Rachel Walla

Rachel Walla, a Safety and Industrial Hygiene Consultant with Ally Safety, comes back onto the show to talk with Apolonia. In this episode, Rachel and Apolonia explore: * How women in the safety industry are often overqualified, yet we still feel we have to prove ourselves to our colleagues (who happen to be mostly men). * Rachel’s plans to film more safety videos, including ones where she tests (and destroys!) personal protective equipment (PPE). * Rachel’s memories about filming her first (and now embarrassing) safety video, and then not filming her second video until three years later. * Branding your safety company, and how Rachel went through a few different names before committing to calling her company Ally Safety. * Why Rachel named her company Ally Safety: “Because I wanted us to be your ally in workplace safety.” * There’s no clear path to ensure that your safety career is successful. It takes a lot of trial and effort, plus a ton of heart and soul. Follow Rachel Walla on LinkedIn: https://www.linkedin.com/in/rachel-walla-csp-cih-80957163/ Learn more about Ally Safety: https://allysafety.com/ Apolonia Rockwell is the Founder and CEO of True Safety Services and True Safety University. Learn more about “The True Safety Podcast with Apolonia Rockwell”: https://www.truesafetyservices.com/podcast. Subscribe to Apolonia Rockwell’s YouTube channel (where we also post her podcasts): http://bit.ly/subscribe-Apolonia-Rockwell-YouTube. True Safety Services is Colorado’s #1 provider in safety training and safety management services. Learn more about True Safety Services: https://www.truesafetyservices.com. True Safety University is a world class virtual training platform for individuals and companies: https://www.truesafetyuniversity.com. Connect with True Safety Services: * LinkedIn: https://www.linkedin.com/company/true-safety-services. * Facebook: https://www.facebook.com/truesafetyservices. * Instagram: https://www.instagram.com/truesafetyservices. * Twitter: https://twitter.com/true_safety. Subscribe to the podcast: * Apple Podcasts: http://bit.ly/True-Safety-Apple-Podcasts. * Google Podcasts: http://bit.ly/True-Safety-Google-Podcasts. * Spotify: http://bit.ly/True-Safety-Spotify. * Stitcher: http://bit.ly/True-Safety-Stitcher. * Podfollow: http://bit.ly/True-Safety-PodFollow. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.