Branding Your Way into B2B Buyer's Initial Consideration Set -- with Jess Cook

If your company is not in a B2B buyer's initial consideration set for a purchase, the odds of winning the deal plummet. In fact, research shows that you have a less than 5% chance of closing the deal. How can marketers create awareness ahead of the buying process? You guessed it, with branding. In this episode of Closing Time, Jess Cook from Island provides tips for entering the initial consideration set for saturated categories (like CRM) and category creation (like Island's enterprise browser). Watch the episode on YouTube.   Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.   Connect With:  • Jess Cook: LinkedIn // Island's Website • Val Riley: LinkedIn  • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube