Brandon & Israel: How To Grow A Team From 15 To 70 In One Year | Agency Culture Conversations Ep. 4

In five years, Brandon Scott and his co-founder built CarbonBox Media from a two-person operation into a 70-person digital marketing agency. The biggest jump came in the past 12 months alone, when the team grew from 15 to 70 employees. Brandon admits the scale broke his early systems, so he brought Israel Alarcon on to rebuild the foundation underneath the growth. In this episode, you'll learn:▸ How CarbonBox Media scaled from 15 to 70 team members in a single year ▸ Why Israel believes faith is the opposite of fear, and how that shows up in leadership ▸ Brandon's hiring conversation that filters out candidates who are just telling him what he wants to hear ▸ How to surround yourself with A-players smarter than you and why that's the only path to real scale ▸ The 90/10 standards-versus-autonomy rule that keeps the agency from drifting into bureaucracy ▸ The one personality trait no amount of coaching can change ▸ How they've gone 18 months without letting a single person go for lack of clients🏆 Run an agency with a culture worth recognizing? Apply for our official agency culture recognition program at https://agencyworkplaces.com/nomination-formGuests: Brandon Scott @CarbonBox MediaIsrael Alarcon @CarbonBox MediaHost:Wesley Hoang @Agency Workplaces