Brandon Deroche – Bridging Culture and Consciousness

In this episode of the Psychedelics Design Podcast, host ⁠⁠⁠⁠Alexandra Plesner⁠⁠⁠⁠—founder of ⁠⁠Psychedelics Design⁠⁠—is joined by Brandon Deroche, founder of Propeller—a platform that empowers artists and fans to take real action on the causes they care about. From touring as a musician to launching high-impact campaigns with some of the world’s biggest artists, Brandon has spent the last decade turning influence into change. We dive into his latest project, PORTAL—a cultural initiative working to destigmatize psychedelics through storytelling, events, and nonprofit partnerships. Brandon shares insights on designing for attention, using culture as a bridge, and how authenticity drives real engagement. Key Topics we cover: How Propeller builds action-driven campaigns with artists and festivals Why PORTAL was created, and how it supports psychedelic nonprofits The role of music and design in shifting public perception The tension between private use and public advocacy in the psychedelic space Practical advice for creatives who want to get involved - Intro music: ⁠Nutritious⁠–in partnership with Liquid Culture⁠ For more information and additional resources, please visit psychedelics.design