Brandon Gell - Every | Turning AI Curiosity into Real Adoption

Brandon Gell, Head of Studio at Every, shares how companies move from AI experimentation to true adoption by creating the “magic moments” that make AI indispensable. Drawing from his experience building and selling companies, shipping AI-native products, and advising leadership teams, Brandon breaks down the practical steps operators and investors can use to turn AI into leverage, productivity, and cultural transformation.You’ll Learn:How to uncover high-value workflows by interviewing teams about what they actually do—not their AI ideas.Why magical moments, not abstract training, are the key to durable AI adoption.How to package institutional knowledge into prompts, tools, and GPTs that multiply expertise across an organization.When simple LLM workflows are enough—and when you need agents, automation, or lightweight internal apps.How executive curiosity and cultural pressure accelerate adoption more than any technical investment.Chapters:00:00 Intro02:49 The origins of Every Consulting06:44 How Every’s maker culture shapes consulting11:07 What Every’s studio builds and why it matters13:21 Every’s framework for AI adoption17:22 Creating magical moments20:47 How engagements work28:43 Turning interviews into solutions32:27 Training by building real tools36:25 What makes a workflow a strong AI candidate39:32 Who Every works best with42:55 What’s coming next in AI48:28 Quick wins for teamsLinks:Explore more interviews and Brandon Gell's expert profile: https://www.justcurious.io/experts/brandon-gellConnect with Brandon Gell: https://www.linkedin.com/in/brandongell/Watch on YouTube: https://youtu.be/C1lajIlHVpgProof of Work is the podcast of Pluris, a platform connecting investors and operators with the world's leading applied AI experts. Each episode features the builders, operators, and investors who've actually put AI into production, turning it from buzzword to bottom line through sharp case studies and practical conversations. We explore how AI is used to grow revenue, expand margins, improve operations, and create measurable value inside real businesses.Learn more at checkpluris.comExplore more interviews and connect with experts at https://www.checkpluris.com Subscribe to our newsletter at https://proof-of-work-ai.beehiiv.com/