EPISODE · Jul 6, 2023 · 39 MIN
Brandon Leibowitz: Free Your Outreach With An SEO Strategy
from Scouting for Growth · host Sabine VdL
On this episode of the Scouting For Growth podcast, Sabine VdL talks to Brandon Leibowitz, the mastermind behind SEO Optimizers, a dynamic company that's been helping small- to medium-sized businesses get noticed online. Brandon’s passion for growth and his unwavering belief in the power of digital marketing are why we invited him today. In this episode, the pair explores the steps businesses, big and small, must consider to enhance their digital marketing efforts, from defining clear goals and understanding their target audience to optimizing their website, creating valuable content, leveraging social media, utilizing paid advertising, and measuring their campaigns' success. KEY TAKEAWAYS Digital marketing today is characterized by constant evolution and changes in the algorithms and ranking factors that search engines use to determine website rankings. This makes it challenging for businesses to keep up with the latest trends and adapt their strategies accordingly. Additionally, there is significant competition in the digital space, making it difficult for businesses to stand out and reach their target audience effectively. To become better at digital marketing, both large and small businesses can take the following steps: define clear goals, understand your target audience, optimise your website, create valuable content, leverage social media, utilise paid advertising, measure and analyse, stay up to date, and seek professional help. Every few months, Google will have a big update, and that’s where you have to find out what they want because they don’t really tell you what they’re looking for, so that you spend money on paid ads, they don’t want you master SEO. You’ve got to stay ahead of things one day at a time. Who knew ChatGPT was going to cause such a disruption in the market a couple of years ago? It’s tough to predict what’s going to happen, just stay up to date, read different blogs and forums, listen to podcasts, watch YouTube videos, and stay in the weeds as much as possible, learning as much as possible from other people, and figure out what might happen in the future. There’s no real way to stay ahead. BEST MOMENTS ‘I have been involved with digital marketing since 2007 and want to share my knowledge about SEO, Social Media Marketing, and Google Ads.’ ‘Identify what you want to achieve with your digital marketing efforts. This could include increasing website traffic, generating leads, improving brand awareness, or increasing sales.’ ‘Consider partnering with a reputable digital marketing agency or consultant to help you develop and execute effective digital marketing strategies that achieve your goals.’ ‘Key words are so important. You can build a website, but if you don’t market it it’s going to be hard for people to find it. I make sure that when people search on Google, your website pops up.’ ABOUT THE GUEST Brandon Leibowitz runs and operates SEO Optimizers, a young company that supports small and medium-sized businesses in getting more online traffic and becoming visible to their target audience, which in turn converts into clients, sales, and leads. Brandon started in digital marketing in 2007 after graduating from college with a degree in Business Marketing. In my first job, I handled marketing for an e-commerce website. He helped companies rank at the top of Google by using search engine optimization and driving traffic through social media and paid ads. In 2008, Brandon realized that most businesses would need a website to stay competitive in the future. Having a website is only one piece of the puzzle. Ultimately, these companies need someone to help market their websites to drive traffic that will, in turn, convert into clients. Since then, Brandon decided to stick with digital marketing and started his own company, SEO Optimizers. One of Brandon’s stories: a friend built a website for him in exchange for doing SEO for his insurance website. Brandon ranked him above government websites for all his essential business keywords. If you want to know more, check Brandon’s free gift below: https://seooptimizers.com/gift ABOUT THE HOST Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet. If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights. And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]
What this episode covers
What if the biggest mistake businesses make in digital marketing isn’t choosing the wrong tactics—but failing to adapt fast enough to constant change? In this episode of Scouting for Growth, Sabine VdL sits down with Brandon Leibowitz, founder of SEO Optimizers, to unpack what it really takes to stay visible, relevant, and competitive in an online world shaped by shifting algorithms and relentless competition. This is not a checklist episode—it’s a reality check for leaders who know digital marketing matters, but struggle to keep pace. Brandon has been living in the trenches of digital marketing since 2007. From his early days running marketing for an e-commerce business to founding SEO Optimizers, his focus has remained consistent: helping small and mid-sized businesses get found online—and convert that visibility into real growth. One lesson stands out from his journey: having a website is table stakes; marketing it is the hard part. The conversation dives straight into the complexity of modern digital marketing. Search engines evolve constantly, with major Google updates every few months that can quietly reshape rankings overnight. The rules aren’t clearly spelled out—and that’s intentional. Businesses that rely on yesterday’s tactics quickly fall behind, while those who stay curious, test relentlessly, and adapt one step at a time maintain momentum. Brandon outlines a pragmatic framework for digital marketing success that applies whether you’re a startup or an established enterprise: define clear goals, understand your audience deeply, optimise your website, create valuable content, leverage social channels strategically, use paid advertising with intent, and—critically—measure what’s actually working. Without that discipline, effort turns into noise. Keywords and search intent play a starring role. Brandon explains that SEO isn’t about gaming the system—it’s about aligning your content with what people are actively searching for. When done well, it creates compounding visibility. He shares how targeted SEO efforts can even outperform well-funded competitors, proving that focus often beats scale. The episode also acknowledges the uncertainty leaders feel right now. Few predicted the disruption AI tools like ChatGPT would introduce. Brandon’s advice is refreshingly honest: there’s no perfect way to stay ahead. The best defence is continuous learning—reading widely, listening to podcasts, watching industry conversations unfold, and staying close to the details. Throughout the discussion, one message is clear: digital marketing is no longer a set-and-forget function. It’s an ongoing strategy that demands attention, experimentation, and sometimes expert support. Partnering with the right specialists can accelerate progress and prevent costly missteps—especially when internal teams are stretched thin. This episode is for founders, CMOs, and business leaders who know visibility drives growth—but don’t want to chase every new tactic blindly. It’s a reminder that success online doesn’t come from mastering one algorithm, but from building the capability to adapt continuously. Because in digital marketing, the winners aren’t the loudest—they’re the most consistent learners. And that’s exactly what Scouting for Growth is here to surface.
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Brandon Leibowitz: Free Your Outreach With An SEO Strategy
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