Brandon Scholten - Defining and Reaching Your Target Clients

Season 2, Episode 12 of the Owner Occupied podcast with Peter Lohmann & special guest Brandon Scholten. In this episode we discuss: (00:00) - Intro (01:35) - Brandon’s background and career (04:43) - Can you share why you chose to go the franchise route and it’s advantages or disadvantages? (09:35) - What did you get out of learning from Justin Roff-Marshomeone looking to get into Property Management? (9:35) - What did you get out of learning from Justin Roff-Marsh (15:47) - Best approaches to replacing employees and hiring for Sales when running a small business (21:05) - What vendors are you getting a ton of value from right now? (24:41) - The Found Gen Ad read (26:21) - StoryBrand & building trust with your clients (34:32) - Brandon’s marketing tactic built around listings in desired areas of management (37:08) - Brandon’s previous life as a skateboarder (39:20) - Appfolio Top Floor Ad read (40:46) - How is your business structured? Learn more about Brandon Scholten & how to connect with him here: [email protected] KeyRenterDenver.com Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: The Goal by Eliyahu Goldratt The Machine by Justin Roff-Marsh Profitable Property Management Podcast episode with Justin Roff-Marsh 300 to 3,000 podcast on the 25k club Marketing Secrets Podcast with Russell Brunson Traffic Secrets Who Not How by Dan Sullivan Start with Why by Simon Sinek RentScale