Brandon Schulz, CEO and Co-Founder of Violet: $14 Million Raised to Power the Future of E-commerce

In today's episode of Category Visionaries, we speak with Brandon Schulz, CEO and Co-Founder of Violet, an e-commerce technology company that's raised $14 Million in funding. Topics Discussed: Brandon’s career background in social commerce and e-commerce businesses, and finding his calling in entrepreneurship Why so many social commerce team struggle to establish an integrated infrastructure for large numbers of companies selling on a single platform Violet’s vested interest in making their customers make more money, and how their pricing policy reflects this reality How overpromising often ends up compromising the category creation process in the minds of customers Finding product market fit, and the four-year slog towards finally making a commercial breakthrough