Brandon Truaxe: Disruptor, Bad Boy, Collaborator.

In this episode I'm joined by Brandon Truaxe the Founder of Deciem: The Abnormal Beauty Company. With brands such as The Ordinary, Hylamide and Niod under their umbrella Deciem has been described as a 'disruptor' and in this show I talk to Brandon about how his approach to the beauty industry was born and why he thinks it has been such a successful one. We also discuss mixing business with friendships, how bloggers have been key to companies like Deciem flourishing and what else is on the horizon. I quiz Brandon about the recent investment from Estee Lauder Companies and the implications that may have on the business. Hey! Why not share your thoughts and insights to make your listening experience even better. Complete this listener survey to tell me what you want to hear: http://bit.ly/theemmagunsshow-survey Hosted on Acast. See acast.com/privacy for more information.