Brands and Identity in the Age of Social Media

What this episode covers

Dr. Americus Reed, II, Wharton Marketing Professor, discusses the principles of identity marketing, explaining how brands can navigate aspiration, authenticity, generational differences, and consumer self-expression in a culture increasingly influenced by social media, wearable technology, and evolving personal identities. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 11 minutes long.

When was this This Week in Business episode published?

This episode was published on May 22, 2026.

What is this episode about?

Dr. Americus Reed, II, Wharton Marketing Professor, discusses the principles of identity marketing, explaining how brands can navigate aspiration, authenticity, generational differences, and consumer self-expression in a culture increasingly...

Can I download this This Week in Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.