"Brands are doing Brands, CoPackers ar doing the Packaging" - With Ton Knipscheer and Joergen Pleijte @Interpack2026

In this episode of the Innoform Podcast, recorded live at Interpack in Düsseldorf, I sat down with Ton Knipscheer from the European Co-Packers Association (ECPA) and Jurgen Pleitier from Vetipack to talk about the often overlooked world of co-packers. We discuss:What co-packers actually do — and why they have become essential for many brandsWhy brand owners are increasingly focusing on marketing and sales while outsourcing production and packagingHow co-packers support packaging development, sourcing, and even product manufacturingWhy flexibility and fast machine changeovers are critical in today’s marketThe growing role of mono-material and paper-based packaging solutionsHow co-packers help brands navigate PPWR, EPR, and future packaging requirementsKey trends and insights from this year’s Interpack exhibitionOne of the most interesting takeaways: many co-packers today are far more than service providers — they are innovation partners helping brands bring products to market faster and more efficiently. A great episode for everyone interested in packaging, sustainability, supply chains, and the future of manufacturing partnerships.