Brands, Bandwagons & Bullshit - With Harry Lang

Welcome back to the affiliate marketing podcast! This week Lee-Ann is excited to be joined by CMO of Stint, Harry Lang. Harry has worked in integrated marketing for over 20 years. The first 7 were spent in agencies and the last 15 have been as CMO, Marketing Director or as a consultant in a number of leading online gaming and esports organisations. A fantastic guest filled with knowledge to entice our listeners. His latest book, 'Brands, Bandwagons & Bullshit' is an essential guide to the marketing, advertising, PR and media industries, launched in December 2021. If you want to find out more about the book then please purchase at https://amazon.com/author/harrylang. Lee-Ann is a highly rated fan of the book and understands all of the points that are made within.Listen to find out more about: Harry’s background and experience What consumers are looking for from brands How Harry works with his partners to provide a top service for his clients[04:30] - Challenges brands will face in 2022 due to the new generation. [09:00] - Harry discusses what brands must do in order to convince affiliates to join their program. [14:45] - Listen to find out what are the key things to look out for in digital marketing. [28:00] - Why did Harry choose to write this book? Listen now.Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 6 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE!Send me a text with your questions