Brands Fail if they Can't Go All In - Hermance Blum - VP Marketing at the World Poker Tour

In this pace-setting conversation, Steve Lipscomb and Hermance Blum discuss the evolution of the World Poker Tour, the importance of adaptability in global business, and the unique experiences that poker offers. They explore how poker serves as a platform for diverse individuals to connect, the significance of branding and innovation in the industry, and the role of content creation in expanding the poker community. Hermance shares insights on wellness trends in poker, the creative process behind new ideas, and the importance of resilience in the face of challenges. The discussion emphasizes the need for trust and relationships in business, as well as the mindful use of social media to foster creativity and connection.