Brands That Behave So Badly, It's Brilliant - Episode 2

Welcome back to the chaos (the marketing kind). In this episode, we’re breaking down the badly brilliant brands, the ones that feel unhinged, chaotic, even borderline rude… and yet? Totally iconic.From Ryanair trolling its own customers to Pine-Sol claiming it "smells like dominance," we’re unpacking why these wild strategies actually work. Think: owned truth, no pretense, full personality possession.Featured brands:Ryanair: savage TikTok marketing and Gen Z engagementNutter Butter: viral meme strategy for snack brandsPine-Sol: legacy brand meets absurdist social contentPlus hot takes on Scrub Daddy, Slim Jim, Liquid Death, Yellowstone TikTok, and the Milwaukee Public Library (yes, really).Make sure to follow for marketing commentary, brand identity breakdowns, and social media hot takes from people who spend way too much time online.