Brands That Dare to Be Different (Trust Condoms Part 2)

from The Lighthouse Brand Builders Podcast · host Peter Wilken

In this episode, I share the bold story behind the Trust Condoms campaign from my time at Ogilvy Philippines. Back then, promoting contraceptives was illegal and taboo, but we knew real conversations about safe had to happen. So we used humor and creativity to spark a national dialogue and prove that bold ideas can break silence and make real impact.

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This episode was published on October 20, 2025.

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