Brands that lead the future won't say LOOK AT ME.They'll say COME WITH ME w/Claire Dowdall | EP 62

Connect with Claire Dowdall here.  Summary In this episode of the Prepared Seller podcast, Paul M. Caffrey interviews Claire Dowdall, a brand strategist and speaker, who shares insights on brand strategy, the importance of capturing real-time feedback, and the power of storytelling in personal branding. Claire emphasizes the need for effective communication skills in leadership and sales, and discusses the findings from the Conversational Edge study, highlighting the crisis of poor communication in the workplace. She also provides practical tips for sales professionals, including the importance of preparation and staying curious during conversations.   Takeaways Put yourself in the position of the person having the experience. Switch testimonials into impact stories to measure brand impact. Capture feedback while emotions are still fresh. Focus on conversations to gain insights into customer experiences. Use the 'Come With Me' approach to share stories. Set big goals to filter out distractions and focus on what matters. Effective communication is crucial for leadership and promotions. Women often feel less confident in conversations than men. Communicating your value is key to career advancement. Outsource lower-value tasks to focus on higher-impact work.