Brands with Longevity: How Holland America Line has United Families for 150 Years

Companies aiming to build a brand with longevity can learn a lot from Holland America Line. Creating unique cruise experiences since 1873, Holland America attributes much of their success to the personal touches and attention to detail that has kept families coming back for generations.   It was a pleasure to welcome Holland America's Chief Marketing Officer, Kacy Cole, onto this week's episode of Power & Impact. Kacy shares how by partnering with local businesses, historians, and entertainers, Holland America Line has created an experience that immerses cruise-goers in culture, beauty, and community. The goal: to make sure that every Holland America cruise is more than just a vacation - it's the experience of a lifetime. It's no surprise that families keep coming back!