BRAT by Charli xcx - A Viral Marketing Case Study

In this episode, Lewis takes a look at the viral marketing campaign behind Charli xcx's 2024 studio album 'BRAT'. Lewis talks about the effectiveness of the campaign, the strategies used to expand the campaign's rollout, and the unprecedented impact that the campaign had on wider culture and society. If you want to read more on this viral case study, check out our blog. Music from ⁠#Uppbeat⁠ (free for Creators!): ⁠https://uppbeat.io/t/moire/new-life⁠ License code: G9SCINP8RPI9FMYA