Braucht erfolgreiches B2B Marketing einen Newsroom?

An episode of the The Voice of B2B Marketing podcast, hosted by B2B Expert Group des Dialogmarketingverbandes Österreich (DMVÖ), titled "Braucht erfolgreiches B2B Marketing einen Newsroom?" was published on March 21, 2023 and runs 25 minutes.

March 21, 2023 ·25m · The Voice of B2B Marketing

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Summary

Es scheint einen Newsroom-Boom im Marketing & Kommunikationsbereich zu geben. Viele Unternehmen besinnen sich auf die guten, alten journalistischen Tugenden zurück und adaptieren sie für das aktuelle Umfeld. In der 15. Folge von „The Voice of B2B Marketing” sprechen wir mit Stefan Emese, Teamleiter Content Marketing bei Würth Österreich, der dort den neu eingeführten Newsroom leitet. Er erklärt, was genau hinter diesem Konzept steckt, welche Vorteile es für Würth bringt und wie gutes B2B ...

Episode Description

Es scheint einen Newsroom-Boom im Marketing & Kommunikationsbereich zu geben. Viele Unternehmen besinnen sich auf die guten, alten journalistischen Tugenden zurück und adaptieren sie für das aktuelle Umfeld.

In der 15. Folge von „The Voice of B2B Marketing” sprechen wir mit Stefan Emese, Teamleiter Content Marketing bei Würth Österreich, der dort den neu eingeführten Newsroom leitet.

Er erklärt, was genau hinter diesem Konzept steckt, welche Vorteile es für Würth bringt und wie gutes B2B Content Marketing davon profitiert.

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