Brave New Work 3. The Right (and Wrong) Ways to Message Change with Deirdre Latour

Communication around organizational change is a prime example of a complicated approach (write an email that nineteen people edit!) to a complex situation (human beings and their feelings!). Most of us have been on the receiving end of messages that feel like they were designed to obscure any actual information. In this episode of Brave New Work, Aaron Dignan and Rodney Evans dive into the double talk that gets the better of so many of us, and what to do instead. Later, they're joined by Deirdre Latour, who has led communications at both GE and Pearson, to learn what it's like to fight for candor in the midst of crisis. Learn more about Deirdre on Linkedin. Our book is available now at bravenewwork.com. Have an idea for an episode, or the perfect guest? Reach out to [email protected]. Looking for some help with your own transformation? Visit theready.com.