Brazil is transforming sports broadcasting

CazeTV’s disruptive approach to sports coverage has seen popular Brazilian influencer Casimiro given the keys to some of the world’s biggest sporting events for a unique alternative commentary. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by Sergio Lopes the co-founder of LiveMode to explore how the Brazilian platform is reimagining sports broadcasting. Talking points: How does Brazil’s sports media market compare to American and European markets? How has CazeTV approached broadcasting traditional properties like the Olympics, World Cup, and the NFL? Why are influencers like Casimiro so impactful in driving younger audiences to sports? How does alternative commentary like CazeTV complement traditional broadcast to build new fandom? How CazeTV’s approach increases opportunities for advertisers?