Bread and Butter Work Is Killing Your Business with Ben Tallon

Do you ever feel like your creativity is just a ‘nice to have’ for your clients, and that your services are the first to go to when budgets are cut? If you are bored of taking on projects just to pay the bills and finding clients that give you the creative freedom you truly desire feels more like fantasy than reality,  this episode is for you. I’m joined by illustrator and author Ben Tallon. Ben has been running an illustration studio for over 16 years and has worked with big-name clients like Channel 4, The Guardian, The Premiere League and The New York Times. I invited Ben onto the podcast because he’s incredibly generous when it comes to sharing the strategies he’s used to land these projects, but more importantly, to keep his creative autonomy in the process. Alongside his business, Ben has written two books and founded several passion projects whilst being a father of twins. Ben’s unique perspective on the power of creativity is inspiring and he offers a wealth of invaluable insights into building a creative business that aligns with your values and creative passions. Covered in this episode:  The real value of creativity(that you might not expect). How to keep dream clients happy. Finding the projects that light you up and make use of your whole skillset. How to keep your personal projects moving even when you are busy. Getting to know yourself better and finding the hidden strengths in your flaws. How to leverage your personality as an introvert. How to stay ahead of AI and future threats to creativity. And so much more. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Ben Tallon - https://www.bentallonwriter.com Email Ben - [email protected] Creative Condition book - https://www.amazon.co.uk/Creative-Condition-Understanding-Embracing-Creativity/dp/1838135464 The Creative Life - https://www.mattessam.co.uk/ CONNECT  Ben Tallon on LinkedIn- https://www.linkedin.com/in/ben-tallon-a822a725 Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam