Break into the LinkedIn Organic Social Feed with Kaila Vander Horn

✨ In this episode, we are joined by Kaila Vander Horn, the brain behind the social department at Speedwork, to dive deep into the organic side of LinkedIn. From content strategies and video trends to how organic content and paid tactics work hand-in-hand, this episode is your go-to resource for actionable tips for boosting visibility and engagement on LinkedIn.📝Special Episode Links:Kaila Vander Horn on LinkedInBook a Consultation with Speedwork13 Tips for Compelling B2B Video Content on LinkedIn (Plus Bonus Resources!)🔑 Key Takeaways:LinkedIn's organic reach is shifting: Company pages have decreased visibility, while personal profiles are rising in engagement.Why organic supports (and saves) your paid strategy.LinkedIn is actively pushing video content. Start simple with vertical selfie-style videos using your phone; authenticity wins!Ways to use organic content to warm up your audience, build trust, and drive traffic to your company page, then retarget with ads for better conversion rates at a lower cost.🕒 Timestamps:0:34 – Meet Kaila Vander Horn & her journey into LinkedIn Organic2:32 – What's not working: Boring content and long intros3:38 – Who's a good fit and not a good fit to use LinkedIn Organic 6:14 – LinkedIn goes all-in on video content8:05 – How to start with low-production, high-value selfie videos9:37 – Authenticity vs. AI-generated content10:46 – Kaila's content strategy process for a brand side and personal profile13:19 – The LinkedIn content funnel explained15:03 – Why organic supports (and saves) your paid strategy17:44 – LinkedIn algorithm and the role of personal profiles vs. company pages19:49 – Cadence and timing: How often should you post?24:31 – LinkedIn algorithm changes and post longevity26:20 – Tips for writing content that speaks directly to your audience29:38 – Boosting dead posts, why hashtags are dead, and how to handle links32:46 – Final thoughts + where to find KailaFound this episode helpful?Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.→ Apple Podcasts HERE→ Spotify HERE~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:Learn more more about the Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/For more engaging content, make sure to like, share, and subscribe!