EPISODE · Aug 14, 2019 · 28 MIN
Break it to Build It
from The Daily Brief Podcast | Promax · host The Daily Brief Podcast | Promax
Sometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and Glenn Bartlett at this session that took place at the Promax Conference in Los Angeles in June. Bartlett is vice president, creative for Sony Pictures Entertainment’s global creative center, while Mihori is senior vice president, brand creative at Sony Pictures Television. Together, they talk about the hybrid global agency model they have created at Sony, which, according to Mihori, is “the only major independent studio left that operates at scale.”
What this episode covers
Sometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and Glenn Bartlett at this session that took place at the Promax Conference in Los Angeles in June. Bartlett is vice president, creative for Sony Pictures Entertainment’s global creative center, while Mihori is senior vice president, brand creative at Sony Pictures Television. Together, they talk about the hybrid global agency model they have created at Sony, which, according to Mihori, is “the only major independent studio left that operates at scale.”
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Break it to Build It
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