Break it to Build It

Sometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and ...

An episode of the The Daily Brief Podcast | Promax podcast, hosted by The Daily Brief Podcast | Promax, titled "Break it to Build It" was published on August 14, 2019 and runs 28 minutes.

August 14, 2019 ·28m · The Daily Brief Podcast | Promax

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Summary

Sometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and Glenn Bartlett at this session that took place at the Promax Conference in Los Angeles in June. Bartlett is vice president, creative for Sony Pictures Entertainment’s global creative center, while Mihori is senior vice president, brand creative at Sony Pictures Television. Together, they talk about the hybrid global agency model they have created at Sony, which, according to Mihori, is “the only major independent studio left that operates at scale.”

Episode Description

Sometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and Glenn Bartlett at this session that took place at the Promax Conference in Los Angeles in June. Bartlett is vice president, creative for Sony Pictures Entertainment’s global creative center, while Mihori is senior vice president, brand creative at Sony Pictures Television. Together, they talk about the hybrid global agency model they have created at Sony, which, according to Mihori, is “the only major independent studio left that operates at scale.”

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