Break Room 9: Gemma & Chops: Ai Vs the creative industry with IP and copyright

There is undoubtedly A LOT to unpack here, and we barely scratched the surface with Gemma, so this is likely a first of many chats like this, with many different guests.Our main focus, given Gemma's job as an IP and Trademark attorney, was to discuss Ai's impact on OG creators... The people that shot the images to start with; that established the design trends; that wrote the informative copy; that OWN the copyright and design rights to original content that Ai mines and harvests to create something new. Because 'in theory', it does create something new. It does what designers and writers have been doing for generations - taking inspiration from others - copying others to some extend (sometimes quite literally, hence why Gemma even has a job), and homogenising it into something new.The main issue we therefore discuss with Gemma, is 'how new' is new. Because the level of 'new' and the originality of the end product is what impacts copyright, as Gemma explains eloquently.Enjoy Break Room 9.....** Music used is under licence by TWW from Audiio.com. Licence # 7923362230 **** Music played under licence from PRS For Music: Licence number: LE-0035665 ** Hosted on Acast. See acast.com/privacy for more information.