Breakfast Battle: The Cereal Industry vs MAHA

What this episode covers

The Trump administration’s “Make America Healthy Again” agenda has shaken big food companies already reeling from shifting consumer preferences. Cereal giant WK Kellogg, already struggling as Americans move away from cereal, is at the center of many MAHA attacks. WSJ’s Jesse Newman reports on Kellogg's journey from American icon to MAHA target. Allison Pohle hosts. Further Listening: The FDA Boss on the Agency’s MAHA Makeover Why Coke Isn’t Getting Rid of High-Fructose Corn Syrup Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of The Journal.?

This episode is 19 minutes long.

When was this The Journal. episode published?

This episode was published on August 28, 2025.

What is this episode about?

The Trump administration’s “Make America Healthy Again” agenda has shaken big food companies already reeling from shifting consumer preferences. Cereal giant WK Kellogg, already struggling as Americans move away from cereal, is at the center of many...

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