Breaking Barriers & Kicking Ass: Jo Britton on Thriving in Male-Intensive Industries

In this inspiring episode of The Heald Approach, Rebecca sits down with Jo Britton, a certified Neurosculpting and Neuroleadership Coach. Jo works with C-suite executives and senior leadership teams, helping them leverage brain plasticity for personal, team, and business growth. With a background in male-intensive industries like construction, engineering, and manufacturing, Jo brings a wealth of experience on how women can navigate and thrive in these environments. Key Discussion Points: Jo’s transition from leadership roles in male-intensive industries to coaching. The shift from describing industries as "male-dominated" to "male-intensive" and the power of language in shaping perceptions. The challenges women face, including microaggressions, being assigned more administrative tasks, and not speaking up in male-heavy environments. Jo’s insights on how women can build self-belief, confidence, and visibility in their workplaces. How both men and women need better family-friendly policies and how women can help themselves by asking for help. Jo’s work at the Top 100 Women in Construction event, including Rebecca’s experience stepping out of her comfort zone by dressing up as Wonder Woman! The importance of being a role model and breaking perfectionism tendencies. Overcoming self-imposed barriers and limiting beliefs through awareness, belief revision, and practice. Key Quotes: "Language matters. Male-intensive, not male-dominated." "You can shine without feeling like a show-off." "Confidence comes with action; you must do the thing to gain the confidence." "Beliefs are just stories we tell ourselves. We can rewrite those stories." Takeaways: Strategies for building self-belief and confidence. The importance of role modelling for younger generations, particularly for women in leadership. How to overcome societal and internal barriers by embracing change and believing in yourself. The power of supportive networks and the value of professional coaching. Resources: Follow Jo Britton on LinkedIn Jo Britton on LinkedIn Subscribe to Jo's newsletter for weekly tips on harnessing brain power for better performance. Call to Action: If you loved this episode, please leave a 5-star review and share it with your community! For more inspiring content and leadership insights, subscribe to The Heald Approach and join us on our journey to make workplaces more inclusive and empowering.