Breaking Barriers: How Cassondra Spring and Liv Cycling Are Shaping Women's Cycling

Cassondra, the global brand manager of Liv Cycling, discusses the power of music and its influence on her life. She emphasizes the importance of having a global perspective and how music contributes to that. The discussion then focuses on Cassandra's passion for cycling and Liv Cycling's mission to welcome women and girls into the sport. She highlights the role of community and inclusivity in achieving this mission. The conversation also touches on Liv Cycling's grassroots program, which aims to provide opportunities for talented and ambitious young riders. Lastly, the discussion explores Liv Cycling's efforts to support gender equality and inclusivity in the cycling industry through partnerships and ambassador programs. The conversation also focused on the efforts of LIV Cycling to promote inclusivity and equity in the cycling industry, particularly in the gravel and road cycling categories. The conversation concluded with a discussion about the Tour de France Femme avec Zwift and LIV cycling efforts to create a more inclusive and celebratory environment for women in cycling. Chapters 00:00 ~ Introduction and the Role of Music 06:49 ~ Promoting Inclusivity and Welcoming Women into Cycling 18:41 ~ Liv's Grassroots Program and Partnerships for Women in Cycling 26:05 ~ The Growing Interest in Women's Cycling in China 28:32 ~ Embracing the Popularity of Gravel Riding 28:45 ~ The Inclusive Nature of Gravel Cycling 34:10 ~ Liv Cycling's Focus on Gravel Racing 35:07 ~ Collaboration with Organizations and Regions 46:18 ~ The Impact of the Tour de France Femme avec Zwift 49:50 ~ Engaging the Community through Rides and Celebrations 56:22 ~ Success: A More Inclusive and Connected Future   - Links to the podcast: Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754 YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA - Social Links to Ride to Success: Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/ Instagram: https://www.instagram.com/_ridetosuccess/ LinkedIn: https://www.linkedin.com/company/ridetosuccess/ - Thanks for listening #ridetosuccess #podcast #cycling