Breaking Barriers: How Ten Ten Wine Bar Champions Black-Owned Wines

I am proud when I say I was born in Inglewood, California. So were Li and Leslie Jones. When I was 5 or 6 years old, my father would take me to work as I sat and stamped brochures with the name Van Ness Pharmacy. Then the perscription driver would take me to Daniel Freeman Elementary School. I say that with all the reverence in the world for the process; I learned work ethic. When I heard that there was a wine bar that primarily served wines from black owned wineries and was catgering to a fnew crowd of black wine enthusiasts and in Inglewood, I had to hear more. And Li and Leslie Jones did not disappoint. You might think Leslie Jones and Li Jones would never have dreamed of running a wine bar while growing up in a home where wine was rarely poured and celebrations leaned more toward lemonade stands than stemware. Yet, as you'll discover, their journey from Inglewood siblings to the founders of 1010 Wine Bar unfolds with the same element of surprise and serendipity as finding Dave Matthews playing at your neighborhood venue. This episode is more than a family origin story; it's a lens into a changing city, and a window into Los Angeles' emerging Black wine culture. Listeners will hear how sports stadiums, civic transformations, and a thirst for approachable wine knowledge all collide at the stylish threshold of 1010. You'll come away knowing exactly why wine, of all beverages, holds the unique power to spark conversation, bridge generations, and build a fiercely loyal community—whether your knowledge begins at the supermarket or the cellar. You'll learn how Leslie Jones and Li Jones built an environment where no question is too small, and why so many first-timers are astounded to discover the depth and breadth of Black winemakers. You'll understand how the sisters balance the razor-thin margins and bureaucratic surprises of hospitality with a relentless desire to break down wine's aristocratic "gatekeeping" and make every guest's experience memorable—right down to a spontaneous R&B bingo night. And you'll leave with a sense of how celebrity labels, community partnerships, and a devotion to education are transforming not just 1010, but the image of wine enjoyment for a new generation. By the end, you'll have a taste for resilience and creativity that you won't soon forget—proof that in Inglewood, the future of wine is uncorked one conversation at a time. In this episode, you will learn: The surprising ways wine dismantles social barriers and builds community in unlikely places. How Leslie Jones and Li Jones nurture a culture of approachability and discovery—especially for new wine drinkers. Why the explosion of Black winemakers is changing the face of wine in America—and how 1010 Wine Bar is at the forefront of that movement. Full YouTube:  https://youtu.be/Crm2yth3jMk