EPISODE · Sep 11, 2025 · 1H 1M
Breaking Barriers in Football with Dr. Salma Mashhour with | Episode 18
from The Football Economy · host Berlin Growth Advisory
In this episode, Ibrahim speaks with Dr. Salma Mashhour, an Egyptian football content creator and PhD researcher, about her journey in merging research with football storytelling. They discuss the challenges of being a woman in a male-dominated industry, the importance of fan engagement, and the role of community in football. Dr. Salma shares insights on the Arab football fanbase, the impact of Egyptian football icons, and the need for effective communication in the sport. They also touch on the significance of youth sports, and the future of football in the context of Saudi Arabia's Vision 2030.
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Breaking Barriers in Football with Dr. Salma Mashhour with | Episode 18
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