Breaking Barriers (Week 4): Your Intake Team Is Costing You Millions

Most law firm owners think they need more leads. Shane and Trevor argue that is usually wrong. The real problem is the intake system: how calls are answered, how fast you respond, what gets said, and what happens after the first contact.They break down why “marketing isn’t working” is often a tracking, routing, or follow-up failure, not an ad failure. They also call out the biggest ego trap in law firms: everyone claims a 90% conversion rate on “cases they want,” but once you track qualified leads, the real number is usually closer to 50–55% even for strong firms.Key takeaways include why speed to lead wins, why you should record and audit calls, and why scripts are not robotic, they are proven. They close with a simple system: review calls, score them, fix one thing at a time, measure it again, and repeat.The Legal Edge"Unlock the Edge"https://legaledgeapplication.com/submit-form