Breaking Boundaries in Cloud Security, Identity, and Privileged Access Management | A Brand Story Conversation From Black Hat USA 2024 | A Britive Story with Art Poghosyan | On Location Coverage with Sean Martin and Marco Ciappelli

In this Brand Story episode as part of the Black Hat Event Coverage featuring Sean Martin and Marco Ciappelli, guest Art Poghosyan, co-founder of Britive, discusses the evolution and challenges of identity and access management (IAM) in the modern technological landscape. Sean and Marco engage Art in a conversation that covers everything from the significance of effective IAM for businesses to the innovative solutions Britive is bringing to the market.Art shares the story behind the foundation of Britive and its journey from conception to a leading provider of cloud-native privileged access management solutions. He highlights the shift from static to dynamic identities, emphasizing the importance of automating and authorizing access in real time to meet the needs of modern DevOps and cloud environments.The conversation also touches on how traditional security measures are adapting to new cloud-based infrastructures, highlighting the growing complexity and necessity for advanced IAM solutions. Marco brings in a critical perspective on the changing nature of technology and security, questioning how modern companies can sustain their operations amid rapid technological changes.Art shares insight into the convergence of new ideas and the maturity of contemporary technologies, suggesting that today's advancements provide unique opportunities for innovative solutions. Sean and Marco steer the conversation to practical applications, with Art providing real-world examples of how Britive's technologies are being implemented by enterprises facing complex security challenges. He explains how Britive's API-first approach aids in operationalizing security without imposing on performance or user experience.Furthermore, the episode sets the stage for an upcoming deeper conversation at the Black Hat event, where Art, Sean, and Marco will continue exploring IAM and the critical role Britive plays in shaping the industry's future. Listeners also get information on how to connect with Art and the Britive team at the event.Learn more about Britive: https://itspm.ag/britive-3fa6Note: This story contains promotional content. Learn more.Guest: Art Poghosyan, Co-Founder, Britive [@britive1]On LinkedIn | https://www.linkedin.com/in/artyompoghosyan/ResourcesCloud PAM: https://itspm.ag/britivxya3Learn more and catch more stories from Britive: https://www.itspmagazine.com/directory/britiveView all of our Black Hat USA  2024 coverage: https://www.itspmagazine.com/black-hat-usa-2024-hacker-summer-camp-2024-event-coverage-in-las-vegasAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story