BREAKING: Brett Yormark Drops NEW EXPANSION BOMBSHELL At Media Days, Big 12 Stealing ACC Teams Next?

Big 12 Commissioner Brett Yormark's expansion strategy, often summarized by his mantra "Open for Business," is a holistic approach focused on transforming the Big 12 into a national, innovative, and commercially aggressive brand. This vision goes beyond simply adding new schools to stabilize the conference after the departure of key members. Since taking the lead, Yormark has overseen the conference's expansion to 16 teams across four time zones, adding members like BYU, UCF, Cincinnati, and Houston.The "Open for Business" philosophy means treating the conference as a "mature startup," seeking to be younger, more progressive, and innovative than its peers. Yormark is keenly focused on maximizing and diversifying revenue streams. This includes leveraging new media rights deals with ESPN and Fox, creating new monetization opportunities through initiatives like a football pro-day showcase similar to the NFL Combine, and exploring premium areas and permanent seat licenses (PSL) at conference championship events.Crucially, the strategy includes a significant global expansion effort. Yormark has cited the importance of playing games overseas, with plans to host conference football games in Dublin, Ireland, and exploring Big 12 Mexico initiatives for sports like women's soccer and baseball, all aimed at extending the conference's brand and reach to a global audience.Furthermore, Yormark is actively pushing for changes at the national level, favoring the modest expansion of the NCAA Tournament (to potentially 76 teams) and supporting a 16-team College Football Playoff model with a "5+11" automatic bids plus at-large bids format. He remains against models that would predetermine an advantage for other leagues, stating his goal is to give Big 12 schools a chance to compete at the highest levels and be recognized as the "deepest football conference in America." This aggressive, commercially-minded stance defines the "Open for Business" eraSupport Us By Supporting Our Sponsors!QuoSee why over 90,000 businesses trust Quo, formerly OpenPhone. Get started free and get 20% off your first 6 months at https://www.Quo.com/LOCKEDONCOLLEGE. PelotonLet yourself run, lift, flex, and push forward. Explore the new Peloton Cross Training Tread+ today at https://www.onepeloton.com.DoorDashWith DoorDash Streaks, you save every Saturday you order — stack it up all season and you could save up to $250. Order this Saturday. Keep the streak alive. Fuel your gameday — only with DoorDash. Terms apply. Promo period through 11/18.MazdaIt’s the small details that make the big plays. And just like there’s more to every player, there’s more to a Mazda vehicle. Mazda. Move and Be Moved. GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.MonarchTake control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at https://www.monarch.com/lockedoncollege for 50% off your first year.FanDuelToday's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.