Breaking Down BBQ: Culture, Craftsmanship & Commitment

In this episode, Jonathan Raju sits down with Guest Chef Brian from CaliforniaRubs for a real conversation about BBQ.From the cultural roots of barbecue and how it’s evolved across different states, to the difference between grilling and true low-and-slow BBQ, this episode dives deep into what makes barbecue more than just food — it’s tradition, identity, and craft.Chef Brian shares how BBQ changes from region to region, why simplicity often beats complexity when it comes to rubs, and how understanding your spices is just as important as understanding your fire. Together, they break down the origins of BBQ, the power of simple ingredients, and why mastering flavor starts with restraint, respect, and technique.