Breaking Down Netflix's Podcast Spending Spree To Take On YouTube

Netflix is using podcasts from Barstool, The Ringer, and iHeartMedia to chisel away at YouTube's dominance for online video consumption. Early returns are modest for the streamer, but the strategy still makes sense.We break down Netflix's thinking, what the data says, and how the strategy could evolve. Awful Announcing on X: https://twitter.com/awfulannouncingAwful Announcing on Facebook: https://www.facebook.com/awfulannouncingAwful Announcing on Instagram: https://www.instagram.com/awful_announcing/Awful Announcing on Threads: https://www.threads.com/@awful_announcing Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on June 26, 2026.

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