Breaking Down the Basics: The Importance of Non-Shiny Things

When people think of marketing, a lot of the time they think about colorful graphics, eye-catching photos, or words written on a page. But this week, Megan is joined by our SEO & Digital Ads Specialist Ryan to talk about some of the less visual (but very important) aspects of marketing. So if you’ve been looking to build a foundational understanding of search engine optimization (SEO) or creating your first digital ads campaign, this episode is for you!0:00-2:34 Why are non-shiny things important to your marketing?2:35-3:00 What is SEO?3:01-7:21 Why is technical SEO important?7:22-9:00 How can website structure impact your Google rankings?9:01-11:51 Why is your site speed so important?11:52-15:22 Why might images be hurting your SEO, and how can you fix it?15:23-18:41 Best practices for starting a digital advertising campaign18:42-21:15 Why is it important to properly set up conversion tracking?21:16-24:22 Setting S.M.A.R.T. goals for your digital ad campaign24:23-27:15 Audience targeting vs. audience exclusion27:16 -28:13 Are your analytics telling you the truth?28:14- 28:55 What is a UTM?28:56-31:28 Don’t try to eat an elephant all at once