Breaking Down The Streaming Business Model With Nikkhil Advani

How do streaming shows and the producers behind them, make money? What does the streaming business model look like? If there are writers or cinematographers working in the streaming age, are they earning more today than they were 5 or 7 years ago? Here to demystify the numbers and shed light on the business of streaming is the producer, director, showrunner, and co-founder of Emmay Entertainment Nikkhil Advani. Aside from making beloved films such as Kal Ho Naa Ho and D-Day, Nikkhil has gone on to become one of the most prolific and significant voices in the world of streaming. In the last 3 years, Emmay Entertainment has made five shows for five different platforms including Hasmukh for Netflix, The Empire for Disnet+Hotstar, Mumbai Diaries for Amazon Prime Video and most notably two seasons of one of my favorites - Rocket Boys for SonyLIV. Nikkhil sat down with Suchin Mehrotra to break down the economics of streaming and talk stars, platforms, money, and why he wishes more streamers operated like Amazon.